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Siege Mode

This project explores strategies to effectively engage the international audience during the 2008 Summer Olympics. It addresses the challenges of reaching a diverse user base and emphasizes the need for defined interaction methods. Key insights include the importance of real-time information on TV broadcasting, leveraging internet popularity, and fostering narrative-driven content. Proposed solutions encompass an interactive website prototype, on-demand viewing options, online competitions, and viral marketing strategies, aiming to promote athletes and teams while providing instant gratification to users.

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Siege Mode

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Presentation Transcript

  1. Siege Mode 2008 Summer Olympics

  2. Predispositions • Dealing with an international user base • Impossible to reach everyone • Define interaction

  3. The Users • Find information about TV broadcasting of the games • Wanted to know internet popularity • Previous/current projects • Projected interaction and information

  4. Insights • People like story lines • The internet is the way to go • Users demand instant gratification

  5. Concepts • Fantasy league • On-Demand style of viewing for the TV • Online competition to choose event winners • Interactive website

  6. Prototype

  7. Our Strategy • Advertise website with television networks • Link from official 2008 summer games website • Viral video advertising • Athlete/team promotion

  8. Questions?

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