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Odysseas Ntotsikas Managing Director

Display Advertising is Dead Long live Display Advertising!. Odysseas Ntotsikas Managing Director. Biggest Media Network in S.E. Europe . 250 M Unique Users in Europe. 4m Users in RO 3,5 m Users in GR 3m Users in HU 2,2m Users in BG 350k Users in CY. 650 M Unique Users Worldwide.

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Odysseas Ntotsikas Managing Director

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  1. Display Advertising is Dead Long live Display Advertising! Odysseas Ntotsikas Managing Director

  2. Biggest Media Network in S.E. Europe 250 M Unique Users in Europe 4mUsers in RO 3,5mUsers in GR 3mUsers in HU 2,2mUsers in BG 350k Users in CY 650 M Unique Users Worldwide

  3. Connecting Brands with Consumers

  4. Thinkdigital Budapest Live: January 2011

  5. Natural Born Clickers

  6. Natural Born Clickers

  7. Americans see 1.800 Online Ads per Day Forester Research 2009

  8. Is this the Death of Display Advertising?

  9. No.1Seeing the Forest

  10. The Purchasing Funnel

  11. Engagement • Pre-Click Activity / Post-Interaction It is more than just Impressions & Clicks • Impression • Interaction • Post Impression Activity Top Of Mind Awareness Message Association • Click-Thru • Post-Click Activity (Conscious Acknowledgement) Brand Favorability ? • Action • Required Response (Conscious Decision) Purchase Intent

  12. Display Advertising Uplifts CPG Offline Sales

  13. Works even better for Online Retailers Top Greek Online Retailer H2 2010 Sample Data

  14. No.2Using Display at its best

  15. a) Involve me and I will understand

  16. Rich Media & Video Work

  17. b) Finding the Shortcut Calculate your own product Book a Test Drive Buy the Product from the Ad

  18. Finding the shortcut

  19. c) Do it more efficiently

  20. c) Do it more efficiently w/oSmart Versioning w/Smart Versioning €3,500production costs for master ad €3,500production costs for master ad + + €1500production costs per version €0production costs per version x x 30number of versions 30 number of versions = €48,500 = €3,500

  21. No.3Advanced Targeting

  22. Advanced Targeting Behavioral Targeting Behavioral Sequencing Re-Targeting

  23. No.4Socializing Display

  24. The savior of display advertising?

  25. Bought to Earned Media BRAND Bought Media Earned Media Owned Media

  26. Word of Mouth scores74% as the main influence when people are asked what affects their shopping behavior. TV’s average is less than 13%

  27. Engagement Ads • Reach Block • Become the primary advertiser over 24 hours on Facebook’sHomepage • and start getting from paid to earned media

  28. Ads Speak Social Facebook Connect Spread the Message! Like/Share/Retweet

  29. No.5Bridging the Silos

  30. Getting the whole picture

  31. Display Influences Click Response

  32. So Much Better Together

  33. So What’s Next?

  34. A $50bn market by 2015

  35. More complex before it gets simpler

  36. Contact: Odysseas Ntotsikas email: odyssean@thinkdigital.gr tel: +30 210 80 26 050

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