History of Olympic mascots

Jul 31, 2014

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History of Olympic mascots. From the 1968 Winter Games to the 2014 Games in Sochi. Sochi mascots. subtitle. Sochi mascots. subtitle. Discussion questions. Why do you think host cities create mascots for the Olympic Games? What is branding? What is licensing? What do you

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History of Olympic mascots

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History of Olympic mascots From the 1968 Winter Games to the 2014 Games in Sochi
Sochi mascots subtitle
Sochi mascots subtitle
Discussion questions Why do you think host cities create mascots for the Olympic Games? What is branding? What is licensing? What do you think logos and mascots have to do with those sports & entertainment marketing concepts? What is merchandising? How do you think mascots help the Games to sell more merchandise?