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Your Logo

lowri avatar
lowri
13 diapositives · 293 Views · Sep 02, 2014

SOCIAL VENTURE – MARKETING. Your Logo. Content. 1 . Customers 2 . Competitors 3 . Social , Political and Economic forces 4. Marketing mix. Customers. Question 1: How will you identify your customers (buyers) and clients (recipients) and the extent of their needs?

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  1. SOCIAL VENTURE – MARKETING Your Logo

  2. Content • 1. Customers • 2. Competitors • 3. Social, Political and Economic forces • 4. Marketing mix

  3. Customers • Question 1: How will you identify your customers (buyers) and clients (recipients) and the extent of their needs? • Answer: Market segmentation, target market

  4. Market segmentation and target market • Market segmentation involves aggregating prospective buyers into groups that (1) have common need and (2) will respond similarly to a marketing action • Use some criteria to choose the most suitable market • Social venture: Describe your customers: who are they? Why you choose them? Any difficult to serve them?

  5. Competitors • Question 2: What other organizations, if any, serve the same group or a si milar group of people? Or what’s the competition? • Answer: Describe your competitors

  6. Describe your competitors • Social venture • Briefly describe your competitors about: • Fields • Name • History • Products, etc • What their strength and weakness compared with your product and demonstrate how different your product is

  7. External environment • Question 3: What are the important political, social, and economic factors influencing your ability to serve your client group? • Answer: • Social forces: Social trends • Political forces: Regulations • Economic forces: GDP, inflation, income • Social venture: Find out the opportunies and threats of your product

  8. Markeing mix • Question: the other question • Answer: Marketing mix • Product • Place • Price • Promotion

  9. Product • Specification of product • How will it produced • Who supply the raw material • How to carry the function • How many employees • What skill needed • How to train your employees

  10. Place • How will your product distributed • Direct or indirect channel. Why?

  11. Promotion • Choose the right promotion tools • Advertising • Sales promotion • Personal selling • Direct marketing • Public relation (PR) • Design the promotional program (message, media, content, cost)

  12. Price • Decide cost from: • Producing product • Managing the distribution channel • Designing the promotional program • Arrive the final price