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This guide covers the basics of communication strategies, emphasizing the importance of keeping secrets and spreading messages effectively. It delves into who to communicate with, what to say, and how to elicit desired responses. With sections on using new media, building relationships, and taking action, it explores various platforms like leaflets, displays, Twitter, websites, and events. It highlights the key aspects of using new media such as linking, taking action, and encouraging sign-ups. The guide suggests different media for specific purposes like informing members about council meetings, promoting events, celebrating successes, and announcing general meetings. It emphasizes that good communication ultimately boils down to fostering strong relationships.
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Back to Basics • Who do you want to talk to and why? • What do you want to say to them? • How do we want them to respond? • How are you going to say it?
Communications journey Initial recognition – second level – building relationship – taking action Leaflet Display Twitter Website Events Leaflet Display Twitter Website Events Relationships Facebook Enewsletter Newsletter Website Attending events Become a member Give Take part
So what is the key to using new media?? • Links, links, links • Action, action, action • Sign up, sign up, sign up
What media to use? • Tell members about a diocesan council meeting. • Advertise a diocesan fundraising event. • Promote significant success on the Bye Buy Childhood campaign. • Advertise the General meeting.
Back to relationships Good communication comes back to relationships
