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Industry Company Profile (ICP)

Gather information about Coca-Cola and Adirondack Beverage to complete an Industry Company Profile (ICP) form. Discover resources and terminology related to the soft drink manufacturing industry.

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Industry Company Profile (ICP)

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  1. Industry Company Profile (ICP) What will you do? • Identify two companies in same primary line of business/industry. • Collect info about each company and the industry. • Record information for each company in an ICP form provided by your professor. • Examples of information needed to complete your ICP.

  2. Don’t delay. This is a big project. Good News … • Gives you a lot of exposure to library business resources. • Not intended to be a scavenger hunt. • You’ll have guidance about the company and industry resources that you can use. • You’ll see some new terminology

  3. SIC & NAICS - Soft Drink Manufacturing Example Two numeric systems: SIC: 2086 (Bottled & Canned Soft Drinks) (older/broader/fewer categories) NAICS: 312111 (Soft Drink Manufacturing) (newer/more categories/more drill down) Primary SIC or NAICS = Primary line of business. 312111 is NAICS for Coca Cola. • Assigned to companies and/or industries. • Groups together companies in same primary industry. • NAICS more detailed/more current than SIC • See your professor on selection of company/industry NAICS/SIC

  4. Public vs. Private Companies Coca-Cola Bottling Co. Consolidated • Publicly held. • Sells stock on NYS exchange with Ticker KO. • A lot of information disclosed to public. • Easier for you to research. Adirondack Beverage Company, Inc. • Privately held. • Very little information disclosed to public. • Much harder for you to research.

  5. Go to http://library.rpi.edu/ (Library homepage) articles-journals tab

  6. Alphabetized Database List Click M for Mergent.

  7. Mergent Online Red r means licensed.

  8. Mergent’s Basic Search Templates Company Search Primary SIC or NAICS

  9. Primary NAICS Search – U.S. Companies 2. Enter Primary NAICS. 1. NAICS radio button. 3. Limit to U.S. Companies. 4. Click Search.

  10. NAICS Brief Search Results Limit to Public Companies. Displays SIC in brief results.

  11. Only Public Companies SIC, Exchange, Ticker, Active/Inactive. View Coca-Cola Co. (The)

  12. Coca-Cola Bottling Co (The)

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