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The Geotourism Approach

National Geographic Society Center for Sustainable Destinations. The Geotourism Approach. geotourism. Tourism that sustains or enhances the geographical character of a place— its environment, heritage, aesthetics, culture, and the well-being of its residents.

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The Geotourism Approach

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  1. National Geographic Society Center for Sustainable Destinations The Geotourism Approach

  2. geotourism Tourism that sustains or enhances the geographical character of a place— its environment, heritage, aesthetics, culture, and the well-being of its residents.

  3. DESTINATION STYLE DRIFT . . . if development unchecked, unguided Touring R & R Entertain-ment Unspoiled destination SPOILED ?

  4. geotourism • Tourism that sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.

  5. FLORA AND FAUNA

  6. HISTORIC AREAS

  7. SCENIC PLACES

  8. TRADITIONAL ARCHITECTURE

  9. LOCAL MUSIC

  10. CUISINE

  11. LOCAL CRAFTS

  12. DANCES

  13. ARTS Many small/medium businesses

  14. geotourism Tourism that sustains or enhances the geographical character of a place— its environment, culture, aesthetics, heritage, and the well-being of its residents.

  15. CONSTRUCTIVE

  16. RESTORATIVE

  17. Geotourismsegments Economically significant segments

  18. MEAN TRADI- TIONALISTS GEO-SAVVYS URBAN SOPHIS-TICATES SELF-INDUL-GENTS GOOD CITIZENS OUTDOOR SPORTS-MEN APA-THETICS WISHFUL THINKERS

  19. Index of Destination Stewardshipdetermined by expert panelist scores • SIX CRITERIA • Environment • Cultural/social impact • Aesthetics • Built heritage • Tourism management • General outlook 0-2 Catastrophic 3-4 In serious trouble 5-6 In moderate trouble 7-8 Minor difficulties 9 Authentic, unspoiled, and likely to remain so 10 Enhanced

  20. Hondurasfirst country to make geotourism its national tourism strategy - October 2004 Norway - second country, first in Europe - September 2005 Romania - third country, Signed geotourism charter on World Tourism Day, September 27th, 2005 Arizona, USA / Sonora, Mexico – first transnational geotourism alliance. Signed Geotourism Charter on December 3rd, 2005 at Border Governors Conference in San Carlos, Sonora, Mexico

  21. Geotourism Principles:signed 22 Oct 2004 General goals • Integrity of place: Sustain and enhance geographical character • International codes: Adhere to WTO code, ICOMOS charter

  22. Geotourism Principles:Follow and adjust the strategy • Planning: Balance short-term economic needs against long-term enhancement of geographical character • Evaluation: Conduct regular reviews by all stakeholders. Measure success by economic/social/environmental benefit per tourist, NOT numbers of tourists.

  23. Geotourism MapGuides • • 3 to 5 year shelf life, easy to update • Can coordinate with websites • Informs both visitors and residents • Local alliance continues as destination stewardship council

  24. Status Published: Appalachia - 13 states In creation:Suwannee Wilderness Trail, Florida Arizona (US) - Sonora (Mexico) Vermont - Northeast Kingdom In discussion: Honduras Peru - Sacred Valley Norwegian fjords Mexico - Sea of Cortes

  25. Geotourism Tool Box • • NGS community booklet on geotourism • • Web site development • Gateway Community Toolkit • • Interpretive Planning • • Associated NG Traveler Guide book • • NGS Expeditions - tours to the region • Education Programs

  26. Innovative Partnerships Creating a participatory planned Geotourism MapGuide to benefit local people and conserve and preserve the geotoruism assets of the Sonora Desert border region of Arizona and Mexico. DOT Sonora, Mexico DOT Arizona, USA US Bureau of Land Management Sonoran Institute

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