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Tourism in Flanders

Tourism in Flanders. Belgium is a federal state made up of three communities Policy matters regarding tourism are handled by the Communities The complete tourism policy for the Flemish Community is implemented by the Tourism Board of Flanders

lucretia-armando
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Tourism in Flanders

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  1. Tourism in Flanders • Belgium is a federal state made up of three communities • Policy matters regarding tourism are handled by the Communities • The complete tourism policy for the Flemish Community is implemented by the Tourism Board of Flanders • Belgium is probably not one of the countries immediately associated with thoughts of holiday and summertime leisure. Yet it is visited extensively by foreign holidaymakers esp ‘Art cities’ • In 2012 the National Institute for Statistics in Belgium recorded 35, 5 million overnight stays. The Flemish coast represents 31% of the overnight stays, followed by the art cities, 37%. The domestic market is the largest market in Belgium, with 53% of all overnight stays.

  2. Toerisme Vlaanderen andsustainabledevelopment • Toerisme Vlaanderen is civil service implementing the tourism policy andregulations of the FlemishGovernment • High qualitytourismimpliessustainabletourism • Sustainabledevelopment of tourism is a proces toachieve the right balancebetween the economic, socio-culturalandecologicalaspects. • Toerisme Vlaanderen stimulates the sector tointegratesustainability • Flandersprofilesitself as a sustainabletourismdestination • Follow guidelines of UNWTO and EU Commission

  3. Policy tools usedforecotourismbyVisitFlanders (1) • Measurementinstruments • Sustainability indicators and monitoring • List of indicators • Commandand Controle instruments • Legislation, regulation and licensing • attributeand controle • LEEDS criteria forsustainable buildings • Land use planning and development control • Advice on land use planning • Provideinfrastructure • Economicinstruments • Financial incentives and agreements • Incentives toadoptenvironmentalfriendlyinprovements at accommodations

  4. Policy tools usedforecotourismbyVisitFlanders (2) • Voluntaryinstruments • Voluntary certification • Label bike friendly - accessibility • Green key • Voluntary contributions • Visitor payback system • CO2 compensationfor air travel • Supportinginstruments • Capacity building • Courses, methodology, Campaignstosensitizetourists ,

  5. What is the Green Key/Groene Sleutel? • Ecolabel • Certificationfor a company that scores betterthan the environmentallegalrequirements • Communication & promotion tool for the tourist + • Training program • Helpdesk • Onsitevisits, develop action plan, • Workshops, company visit

  6. Green Key in Flanders A partnership between BBL and Tourism Flanders • Tourism Flanders developed a training program and a helpdesk for new candidates, organises workshops, info sessions and good practices. • BBL is responsible for the control visits, the jury, the press conference and the program itself (including the contact with the International Coordination and FEE international). • Contract annual base: tasks & responsibilities • Annual budget: Toerisme Vlaanderen finances

  7. Green Key in Flanders • History • February 2007 launch of Groene Sleutel for campsites • July 2007 first 9 campsites receive label • December 2007 launch of Groene Sleutel for youth accommodations • April 2008 press conference Groene Sleutel • November 2008 launch of Groene Sleutel for hotels, guest rooms and holiday centers • April 2009 press conference Groene Sleutel • 2010 Groene Sleutel for tourist attractions • Investigation possibilities of Groene Sleutel for conference centers (March 09- Oktober 10)

  8. Criteria ecolabel: obligatory & optional • Environmental management • Staff involvement • Guest information • Water • Energy • Waste • Washing & cleaning • Food & beverages • Nature maintenance • Mobility • Green activities • Quality of life • For renovation or new building

  9. Advantages of The Green Key in Flanders Green Key can: • provide an effective alternative or complement to direct regulation, which may prove more difficult and time-consuming to implement • facilitate the adoption of a flexible approach to monitoring the tourism industry, permitting organisations to proceed at the pace they feel most comfortable with, while encouraging them to develop innovative approaches • enhance recognition of tourism in the country, national competitiveness and improve the country’s image in international markets • provide consumers and tourists with a sustainable product • offer an instrument that supplements existing classification of the accommodation sector to increase quality even further

  10. No tourism without transport • Flanders is located in the heart of Europe, accessiblebyroad, train (goodconnectionwithThalysandEurostarr) and air. • International touristattractionscanbereachedeasilyby train, short distances • Most of our ‘art cities’ have done lot of effortstostimulatesustainable transport modes • Road congestion is however a big problem in Flanders

  11. Flanders, a sustainabletourismdestination? • Yes! Because Flanders … • can be reached and explored without a car due to her outstanding public transport facilities • has environmentally friendly accommodations and attractions (www.groenesleutel.be) • has Green meeting locations • has a variety of soft recreational products • sophisticated network of cycling and hiking routes • electric water trips • has a well preserved cultural heritage patrimonium • has a top quality gastronomy based on local products

  12. Thanksandenjoyyourstay in Flanders • http://www.toerismevlaanderen.be/figures • www.green-key.org

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