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Introduction to internet Marketing * Twitter * Facebook * Squeeze pages

Introduction to internet Marketing * Twitter * Facebook * Squeeze pages. Me. Me. Me. Even more about me. More...!. Massive Ego?. Internet marketing seems to be. But you need to make it like this. Only three ways to increase sales. New customers Sell more to existing customers

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Introduction to internet Marketing * Twitter * Facebook * Squeeze pages

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  1. Introduction to internet Marketing* Twitter* Facebook* Squeeze pages

  2. Me. Me. Me...

  3. Even more about me...

  4. More...!

  5. MassiveEgo?

  6. Internet marketing seems to be...

  7. But you need to make it like this...

  8. Only three ways to increase sales... • New customers • Sell more to existing customers • Increase frequency of return

  9. Focus…

  10. Outcome…

  11. Historically in marketing... • Price • Product • Place • Promotion >>> (promotional mix)

  12. Promotional Mix (then) • Advertising • PR (publicity) • Direct Marketing • Personal selling • Sales promotion

  13. Now... Just one small part of IM.

  14. The Marketing strategy (for new customers)…

  15. Lonely

  16. Pubs closing (3-4 per day) • Post offices closing • Church attendance drops • Global economy • People have 0.75 close friends Your opportunity...

  17. Listen • Engage • Entertain • Don’t sell ! Rules

  18. 300 million users • 300 million tweets per day • 140 characters or less • 300,000 new users per day • 1.6 billion searches a day Twitter

  19. 13 sites, 300,000 followers.

  20. Doubled sales

  21. Spin it off to mainstream PR…

  22. Plans route via Twitter

  23. Spin!!!

  24. Provide Value

  25. Huge success

  26. Facebook • > 800 million users! • One trillion page views per month • 1/3 of all internet traffic • Much more detailed interaction

  27. Fan page

  28. Lonely?

  29. There can be other outcomes…

  30. Lawrain

  31. Very personal

  32. Very personal

  33. Squeeze pages

  34. Squeeze pages

  35. Us again (from blog)

  36. Summary • Engage,engage, engage to increase repeat sales and drive referrals. • Do NOT sell (one in ten) • Always drive to email. • Provide huge value • Personality • www.thecoffeeboys.com (blog) • www.tenbigmistakes.com (squeeze) • www.freecoffeeboys.com (squeeze) • www.thecoffeeshopquestion.com (squeeze)

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