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Going beyond…. facebook & twitter

Going beyond…. facebook & twitter. How Social Media Continues to Shape Emergency Management. Adam Crowe, MPA, CEM IAEM Annual Conference November 2010. What to Tweet About…(aka objectives). Macro Trends Common Integration Tactics Measurement of Success Audience Engagement

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Going beyond…. facebook & twitter

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  1. Going beyond….facebook & twitter How Social Media Continues to Shape Emergency Management Adam Crowe, MPA, CEM IAEM Annual Conference November 2010

  2. What to Tweet About…(aka objectives) • Macro Trends • Common Integration Tactics • Measurement of Success • Audience Engagement • Question & Answer

  3. Trends • Everything happens at lightning speed • People demand hyper transparency • Dialogue is as important as message delivery • Tools are generally free • It’s not about the technology • Brand detractor have the same tools “Integration of technology and social interaction within the construction of words, pictures, videos, and audio”.

  4. FUNDAMENTAL CONCEPT OF SOCIAL MEDIA...

  5. Virtual Water Cooler

  6. More simply…

  7. …So Robust "Oftentimes, the government Web sites and phone lines are overloaded and don't have the capacity to answer all the queries… A site like Facebook is so robust, it has the strength to support this kind of usage." -Jeannette Sutton Colorado University Boulder’s National Disaster Center “Fargo Uses Social Networks to Fight Floodwaters”, Nate Jenkins, MSNBC.com

  8. Size (or quantity) matters

  9. Pure Power Wizarding World of Harry Potter Announced in 2007 for 2010 opening Announced at Midnight to 7 individuals Within 24 hours of telling 7 people, 350 million people heard about it

  10. Death to Newspaper revenues Source: Stateofthemedia.org

  11. Death to Print Media 2007 2008 2009 2010 Courtesy of graphicdesignr.net/papercuts/

  12. Common Usage

  13. Disasters 2.0 • VT Massacre • California Wildfires • Fargo Flooding • Icelandic Volcano • Nashville Flooding • Mumbai Attacks • Deep Horizon Oil Spill • Terrorism Video • Hudson River Crash • Haiti Earthquake • Educational Videos

  14. Virginia Tech Massacre (2007)

  15. Volcanic Eruption in Iceland (2010) • #ashtag • #getmehome • #putmeup

  16. 7 Signs of Terrorism Video (2009)

  17. Miracle on the Hudson (2009)

  18. Deepwater horizon oil spill (2010)

  19. Deepwater horizon oil spill @BPGlobalPR

  20. Preparedness Piggy (2009-Current)

  21. American Red Cross Survey • One in six (16%) have used social media to get information about an emergency • About half of respondents would sign up for emails, text alerts, or applications to receive any of the emergency information. • About half of respondents would mention any of the emergencies or events on their social media channels. • Facebook was the most commonly used channel for posting eyewitness information on an emergency or newsworthy event. • During an emergency, nearly half would use social media to let loved ones know they are safe. • More than two-thirds agree that response agencies should regularly monitor and respond to postings on their websites.

  22. Moving beyond… • Blogs • Widgets • Mobile Phone Applications • Mobile Browsing • RSS • Wiki-Sourcing • Geolocating Systems • Document & Media Sharing • Social Media Applications • Podcasting & Radio • Live Video • Voice Activation • Integrated Software • SMS Text Compatible

  23. The Web is Dead

  24. Blogs

  25. Widgets • Dynamic graphical interface • Integrates dynamic feed into more static environment • Website Widgets • Facebook • Twitter • Blogs • MySpace • Usable Tools • Calendars • Countdown Events • Weather • Widgetbox

  26. Mobile Phone Applications • Phone is not as important as what runs on it • 3 billion apps sold since September 2008 (iTunes) • 100,000+ applications • Types of Function • GPS • Motion sensitivity • Text capability • Touch Screen • Open source coding for developers • Two major providers: • Apple iPhone • Google’s Android (Droid)

  27. Mobile internet • 40% access internet • 76% take pictures • 72% send/receive text messages • 34% play games • 34% send/receive email • Higher usage in African-American and Hispanic adults • 50% of time spent on social network sites • Primary browsing technique by 2015 or 2020

  28. Phone Apps -- Categories • Healthcare & Fitness • News • Photography • Finance • Business • Education • Weather • Books • Medical • Games • Entertainment • Utilities • Social Networking • Music • Productivity • Lifestyle • Reference • Travel • Sports • Navigation

  29. Phone Apps – Social Media

  30. Utility Apps

  31. Personal Favorite Apps

  32. App Builders

  33. SF Data – App Builders • San Francisco opens its data to developers • DataSF developed • Dozens of free apps • Topics • Crime rates • Types of trees • Bus Schedules • Historical voting patterns

  34. RSS • Rich Site Summary • Real Simple Syndication • Collection of feeds • Read through Reader or Aggregator • Application for PIO work& situational awareness

  35. Wiki-Sourcing • Free • Web-Based • Open editing • Collaborative • Espouses verifiability • Neutrality-centered • Wikipedia • 16 million articles • Replaced encyclopedias • Michael Jackson

  36. Geolocating Systems • Identification of the real-world geographic location of an Internet-connected computer, mobile device, website visitor or other • Identifies where you are currently • Utilizes GPS, wireless signals, cell phone “pings” • Adds significant connectively for software, application, and other technology

  37. Geolocating Apps

  38. Social Geo-locating Systems • Functionality • Mobile Maps Application • Person-to-Person Mobile Awareness • Allows for Opt-in functionality • Location Aware for Mobile Devices • Brands • FourSquare • GoWalla • Google Latitude

  39. Potential uses of social geolocation • Search & Rescue • Debris Management • Damage Assessment • Spotter Deployment • Field Accountability

  40. Document & Media Sharing • Google Docs • Google Wave – Real-time collaborative editing • TypeWith.Me • Bulk Senders • Drop.io/Presentation.io • Slide Share • PowerPoint + YouTube • Uploaded slides & documents • Electronic Readers • Kindle (Amazon) • $13.9 million in revenue (3Q ’08) • $46.5 million in revenue (3Q ‘09)

  41. More eBooks Were Sold Than Real Books (12/25)

  42. Social Media Applications • Facebook • Facebook Connect • Applications/Games • Twitter Lists • TwitterFeed • Music Services • Pandora • Last.Fm • Ping.Fm

  43. SMS Text Compatibility • Text Compatibility • Secondary stream of information • Addresses growing communication avenue • Example of @JOCOAlert

  44. Haiti Earthquake (2010) Red Cross Text Haiti (90999) $10 Donation Generated $5 million in 2 days Total of $32 million More than 10% of entire donation to ARC

  45. Social Bookmarking & Storage • Bookmarking • Delicious • Addthis • Evernote • Diigo • Storage • MyOtherDrive • Carbonite • Omnidrive • DropBox

  46. Podcasting • Digital media files • Episodically released • Downloadable through web syndication • iTunes = Most Common Source • Starts from RSS Feed • Free Sources: • PodBean • Odiogo • PodCast Revolution

  47. Internet Radio • Easily Accessible • Automatic Podcasting • Controlled message • On-demand • Johnson County Radio Network

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