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  1. Topic Usage of Facebook

  2. Contents • What is Facebook? • Who created Facebook? • Why Facebook as 1st preference? • Facebook as a tool of marketing • Facebook is your online photo album • Facebook for fun, games and more • Facebook for finding old friends

  3. what is Facebook • A portal for Social networking • Interact with friends • Share photos and videos • Email and message • Community organizing • Facebook for business

  4. Why Facebook as 1st Preference ??

  5. Social Networking Site Usage • 79% of adults use internet • Half use at least 1 social networking site • Average age of adult social network site user has shifted from 33 to 38 years old. Over half of all adult users are now over the age of 35! • 92% use Facebook • 29% use MySpace • 18% use LinkedIn • 13% use Twitter • 52% of Facebook users and 33% of Twitter users engage with the platform daily, while only 7% of MySpace and 6% of LinkedIn users do the same. • *Source: Pew Internet “Social networking sites and our lives” survey, 2011

  6. Facebook As a tool of marketing

  7. Major Groups use Facebook as Marketing Tool • OLX • ebay • Samsung Mobile • Dell

  8. Individuals Also Do Marketing on Facebook • Maria B.(fashion Designer)

  9. Usman Dadi (Photographer)

  10. Kamran Sheikh (Interior Designer)

  11. Facebook is your online photo album

  12. Facebook for fun, games and more

  13. Facebook for finding old friends

  14. Sum up Sum up