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Mixed Media Research Methods

Mixed Media Research Methods. Vicki Roberts. vroberts41@canterbuty.ac.uk. What are you going to study?. “If cars are a marker of social status, what role does advertising play in demonstrating this?” I am going to look at the following areas within my question:

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Mixed Media Research Methods

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  1. Mixed Media Research Methods Vicki Roberts vroberts41@canterbuty.ac.uk

  2. What are you going to study? “If cars are a marker of social status, what role does advertising play in demonstrating this?” I am going to look at the following areas within my question: • Does advertising change due to social effects? For example, during the recession. • The different types of cars and the type of social class they represent. Why do they represent different classes and how does advertising portray this? • Why do certain brands advertise and others don’t? BMW, Mercedes and Audi all advertise but Porsche, Ferrari and Bugatti don’t.

  3. Why are you studying this? • I am a massive fan of the car brand Porsche. • Adverts really interest me too. The way in which they can grab hold of a consumer and make them believe that they need a certain product just through some images and a bit of text. • Combine the two and there is a career that I wish to venture into. • Marketing for Porsche. • In order to this though I feel I need to know more about the advertising industry and how the motor industry use it.

  4. How are you going to study? To find out the answer to my dissertation question I will need to use different methodologies. The methodologies I am going to use for my research are as follows: • Semi-structured reflective interview • Content Analysis • Textual analysis • Secondary analysis of data • Triangulated approach

  5. How are you going to protect the people you study? • To protect people or companies that will be used in my study I will: • Keep them anonymous, • Make sure they clearly understand what I intend to do with any shared information, • Have witnesses to any conversations or information that is sent, • Have consent from the person or company.

  6. Who else has done this? So far throughout my research I haven’t been able to find any theorists who have previously studied the same area as me. However I have been able to find books and a few articles/webpages that have looked at advertising in the motor-industry. • http://pzrservices.typepad.com/advertisingisgoodfo you automotive_industry_advertising/ • http://www.nma.co.uk/opinion/industry opinion/motorindustry-needs-to-catch-up-with-others use-of-emarketing/3026763.article

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