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Unlocking the Definition of News: Inform, Engage, Transform Perspectives

Learn from industry experts about the essence of news - capturing significant changes with engaging storytelling. Discover the impact of journalism in shaping our understanding of the world, blending seriousness with relevance for effective communication. Explore the essence of the Inverted Pyramid Story Format and the critical information needed for successful communication. Source: Middle Tennessee State University.

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Unlocking the Definition of News: Inform, Engage, Transform Perspectives

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Presentation Transcript

  1. Institute for Citizen Journalism

  2. Definition of News

  3. Definition of News “Well, they teach you in the first week of journalism school that news is change. It’s a hard thing to define. For us, it’s a really big change. Big changes at big companies. Industry trends. Global economic trends…” - Kim Kerstetter, Def. Pg.1

  4. Definition of News “Journalists must make the significant interesting…finding the right mix of serious and the less serious. Journalism is storytelling with a purpose. That purpose is to provide people with information they need to understand the world…(making) it meaningful, relevant, and engaging. Not just providing information, but providing it in such a way that people will be inclined to watch (read).” - Bill Kovach, Tom Rosenstiel Def. Pg. 2

  5. Definition of News “The one function that TV news performs very well is that when there is no news, we give it to you with the same emphasis as if there were.” - David Brinkley former NBC anchor Def. Pg. 3

  6. Inverted Pyramid Story Format Information they MUST have for the communication to be successful Additional information that is helpful but not critical Be nice if they had it Source: Middle Tennessee State University Basic Pg. 3

  7. Institute for Citizen Journalism

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