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King Five Inc.: A Journey Through E-Commerce Success from September 2004 to April 2005

King Five Inc. launched in September 2004 and successfully sold over 50 items on eBay, generating substantial income while receiving perfect feedback. Managed by Bryan Hartman and Robert Schmidt, the business catered to a diverse customer base, ranging from college students to retirees. With a focus on niche markets like real estate and graded items, King Five Inc. streamlined operations through innovative techniques, including auto-thumbnail features. Despite challenges such as unpaid items and time management, the company is on the path to increased efficiency and customer satisfaction.

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King Five Inc.: A Journey Through E-Commerce Success from September 2004 to April 2005

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  1. King Five Inc. Sept. 1, 2004 – Apr. 11, 2005

  2. $49.00

  3. What have we sold? $132.50

  4. $255.00

  5. $255.21

  6. $1999.99

  7. $4550.50

  8. eBay Details • Over 50 items sold • Perfect Feedback (35 ) • Great seller.Buy with confidence.THANKS GUYS • nice turntable.fast delivery.good ebayer.A+++ • Nice pin. extremely helpful seller • Quick shipment, Recommended seller!!

  9. Who are our customers? • Customer Profiles • Career • (Entrepreneurs, CPA, Vectren) • Age • (College, Retired, and everywhere in between) • Internet Usage • Ranges from almost zero to everyday

  10. Where do we fit in? • Niche Markets • Real Estate, Cars • Items over 25 pounds • Speakers, Books • Graded Items • Pins, Baseball Cards

  11. So you can read it…

  12. Income • 2 Forms of Income • 15% of every sale • $49 pins = $15 • $132.50 PS2 = $19.88 • $1999.99 Speakers = $300 • $4550 Timeshare = $682.50 • Shipping • $2 - $5 made on every shipment • Purchased boxes at discount • Slight overestimates in shipping

  13. Who is in charge? • Bryan Hartman (CEO and CFO) • Pictures • Financials (Banking, Billing, Payments, etc.) • Shipping • Robert Schmidt (President) • Website • Item layouts • Split duties • Listing items and customer service

  14. What money did we need to get started? • $75 bought us • checks • A full tank of gas (Honda Civic) • One Internet Bill • A new mouse for the computer

  15. Marketing • Website registered… • www.kingfiveinc.com • New Layout … • Business Cards • 150 Passed out • Free Advertising • Evansville Courier and Press • HUGE BOOST IN CUSTOMERS!

  16. Incorporating ?!?!?!? • Contacted a lawyer to help through the process • Pluses • Good records of the company • Minuses • Fiscal Years, Gov’t policies • TIME!

  17. Time … is not our side • Bryan Hartman • 17 Hours of class at UE (All A’s and B’s) • 25 Hours of work at The UPS Store (Manager) • 17 (approx.) of Homework • Fraternity, Bike Race, and a girlfriend • Bobby Schmidt • 9 Hours of class at USI (Master’s – A’s and B’s) • 2 Books and 2 Papers to write per week • 30 Hours of work at The UPS Store

  18. What does all this mean? • Leisure vs. King Five Inc. • We have a full load currently • Our leisure time is used for friends and family, or King Five • This prevents more work from getting done

  19. Problems • Unpaid Items • Wasted Time – Listing Item and trying to collect money • Increased Stress, ups and downs • Higher $$$ Items • More stress • More communication • More attention to detail • Therefore MORE TIME REQUIRED!!!

  20. Streamlining the process • Auto-Thumbnail saves 5 - 10 minutes for every item • Assembly Line layout • Both people can list item • New pages not needed for every item • Boxes already purchased • Scale and printer are next… • Decreases Travel Time

  21. Where are we going? • This summer • Increased Free Time • Similar Schedules • More opportunities to brainstorm • Less Schoolwork

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