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DEMOGRAPHICS 30% Young Families 52% are working Full Time 33% have a child in the home 29% living with their parents 28%

People 18-29 378,000 people ( 21% of People who are outdoor observers) . Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12) Base: People who are Outdoor Observers 1,413,000 people. PEOPLE 18-29. DEMOGRAPHICS 30% Young Families 52% are working Full Time

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DEMOGRAPHICS 30% Young Families 52% are working Full Time 33% have a child in the home 29% living with their parents 28%

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  1. People 18-29 • 378,000 people (21% of People who are outdoor observers) • Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people PEOPLE 18-29 • DEMOGRAPHICS • 30% Young Families • 52% are working Full Time • 33% have a child in the home • 29% living with their parents • 28% are Main Grocery Buyers • Average HH income $95k p/a • 18% are studying at University • Attitudes & Activities • Mobile phone focused to purchase things, coordinate social life, social media access. • Like to stand out from crowd, like big nights out. On weekends the majority can be found shopping malls, café’s, restaurants and pub/bars. • They are likely to be engaged with computer games, in the gym, or sports arena. • Activities throughout the year focus on night clubs, study/course work, and camping. Music concerts at major venues or pub/bar are likely to be on the agenda. 79% seen Billboard advertising in the past week

  2. People 18-29 • 1,229,000 people (27% of people 18+ who notice outdoor advertising) • 42% more likely to think ads influence their purchase decision • Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people PEOPLE 18-29 • MEDIA AND OUTDOOR BEHAVIOUR • Outdoor attitudes/opinions • 23% seen advertising on Billboards at least once a day • 82% can remember seeing roadside Billboards in the last week • 61% say they remember seeing airport advertising in the last week The target are more likely than the population take notice of Billboards more so than Bus Shelters and Bus advertising • Commuting to work/study • 65% travel by car (alone or car pool) • 30% take the bus • 9% use the train On the Road each week • 42% drive in traffic throughout the week

  3. People 18-29 • 1,229,000 people (27% of people 18+ who notice outdoor advertising) • 93% own a mobile phone • 56% more likely to use their internet on their phone • Source: Nielsen Consumer & Media Insights Survey (Jan-Dec12)Base: People who are Outdoor Observers 1,413,000 people PEOPLE 18-29 • PURCHASE & INTENTION BEHAVIOUR • Alcohol consumption • 49% are wine drinkers with 37% drinking cider • 54% have drunk spirit in the past 3 months • 62% are beer drinkers; 10% consumed premix • Cars & Technology • 32% intend to purchase a car in the next 12 months • 77% have a desktop and 13% own a tablet /ipad • Travel • 43% intend to travel within New Zealand • 44% intend to travel internationally overseas in the coming year • 40% prefer adventure and discovery holidays

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