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Intel ® and Mobility “Converging Platforms”

Intel ® and Mobility “Converging Platforms”. José I. Sáez jose.i.saez@intel.com EMEA Business Dev. Mgr-Mobility IBM WLAN Summit-Milan, Italy October 26, 2005. Mobility meaning Wireless Broadband everywhere Continuum of Wireless Standards. WWAN (>30km). 3GPP, EDGE (GSM). IEEE 802.20*

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Intel ® and Mobility “Converging Platforms”

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  1. Intel® and Mobility“Converging Platforms” José I. Sáez jose.i.saez@intel.com EMEA Business Dev. Mgr-Mobility IBM WLAN Summit-Milan, Italy October 26, 2005

  2. Mobility meaning Wireless Broadband everywhere Continuum of Wireless Standards WWAN (>30km) 3GPP, EDGE (GSM) IEEE 802.20* (proposed) IEEE 802.16e* WMAN (30km) IEEE 802.16* WIMAX ETSI HiperMAN* & HIPERACCESS* WLAN (100m) ETSI HiperLAN* IEEE 802.11* WIFI WPAN (10m) IEEE 802.15* Bluetooth ETSI HiperPAN* The sweet spot for each technology is unique - End-users looking for ubiquitous access

  3. Telecommunications Industry Trends The communication industry is going through convergence and stratification: Services Mobile BU Fixed BU Data BU Presence Voice Content Third Party User Database User Database User Database IP Core core PSTN core Access IP Gateway DSL Cellular ISP Cellular Access Device Intel’s focus area Convergence: Device – multiple communications on a single device Access – merging of mobile and fixed access networks Core network – all IP transports Stratification: Operators moving from vertical access to service-oriented businesses Operators opening access to 3rd Party Content and Services (VNO) Software reuse across device types.

  4. New Requirements Placed on Device Platforms • Service Provider Requirements: • Rapid Innovation • Controlled Implementation • Service Mgt • End-User Requirements: • Rich Features • Flexibility Service Provider TSP, MVNO, Enterprise Network-to-DeviceView Intel is motivated to create‘Connected Mobile Client’ platforms of choice for the ecosystem Single Universal Subscriber Device One Logical Device End-User-to-Device View End User:Consumer & Corporate

  5. Connected Mobile Client Definition:A Connected Mobile Client is a intelligent node on the Service Provider network that provides simple, secure and reliable: Connectivity, Device Management, & Service Delivery

  6. 96% 55Mu(est) 2005 90% WW Mobile PC shipments 65% 25Mu 2001 2004 2005 2006 Source: Gartner ‘04 Wireless trends... Notebooks ARE Converged Clients... 100 Notebook WLAN Attach Rate 50 10% 0 2003 Before Centrino™ Mobile Technology ...and Handsets are getting Smarter... Source: IDC 6

  7. The NEXT WLAN Evolution

  8. Taking Mobility to a New LevelIntel® Centrino™ Mobile Technology Q1’05 Sonoma Q1’06Napa Yonah (Dual-core, mobile optimized, 65nm)Intel® Virtualization Technology Responsiveness Intel® Pentium® M Processor(Dothan w/533 MHz FSB) Execute Disable Bit Security Mobile Intel®915GM, 915GMS, & 915PM Express Chipsets Calistoga(Improved integrated graphics chipsets)Intel® AMT (wired) Wireless Chipset Processor Flexibility Golan(Next Generation Wireless, supporting latest security standards & VoIP features) Intel® PRO/Wireless 2915ABG Network Connection Intel® Pentium® M processor Mobile Intel® 915GM, 915PM & 915GMS Express Chipsets Intel® PRO/Wireless 2200BG & 2915ABG Deploy Qualify Launch Stability Delivering your mobile digital needs

  9. Digital Home \ • On-the-go Entertainment • Dorrington / Sync n Go • Media Optimized • Intel® High Definition Audio • Intel® Dolby* Collaboration Digital Office \ • Manageability • Virtualization Technology • Intel® Active Management Technology • Voice over IP • Pervasive Connectivity Napa Platform Initiatives Intel Building Blocks \ • Yonah Dual Core • Intel Software • Calistoga & ICH7-M Chipset • Golan Wireless LAN • Tekoa Wired LAN Intel® Innovation PC Award Winners Other names and brands may be claimed as the property of others. Platform Initiatives unleashing the “WOW” in Napa

  10. However, somebody wrote a CHECK... 106 Billion €

  11. Cellular data enters the Notebook • Enterprise IT wants: • Support for all enterprise Hardware • Cross-platform consistent Client Software • Single point configuration manager • Notebook OEMs want: • Support for all OEM-desired Hardware components • Elimination of End-User confusion Source: Instat 12/04 There is a need to provide an “Easy-as-Wi-Fi” experience for WLAN+WWAN Notebook customer

  12. 120 96% ? 90% ? 100 80 65% ? 60 Can History Repeat for WWAN & Notebook? * 100% NotebookWWANData Attach Rate Accelerate Adoption Units (Millions) 40 20 10% 0% 0 2003 2004 2005 2006 2007 2008 2009 * Projecting Industry Estimates

  13. Components to Enable Services: Common Connectivity Framework (CCF)

  14. Key advantages: Choice of “Best of Breed” of available 3GWWAN Cards Dedicated device for WWAN on Notebook Challenge: Need to get card attach rate to accelerate Key advantages: Getting increased use/ utility from devices you already carry Ease of Entry for time WWAN user Challenge: Lack of ‘ease-of-connect’ and interoperability between Notebook-Handset. No easy-to-use, ubiquitous solution today Notebook Connectivity to 3G WWAN Today For the Road Warrior who needs anytime-anywhere connectivity For everyone else who wants occasional wide-area connectivity Primarily two ways to connect : Via 3G WWAN Add-On Card Via the Handset We can significantly increase 3G WWAN data connectivity for the Notebook by both methods

  15. Network CCF: A Family of Connected Usages Home Office Road “CCFv1” Notebook WWAN Modem via Bluetooth Handheld Connection End-Customer Experience: One-Logical Device, All network types

  16. Content Protection (e.g. OMA DRM) Sync Engine DLNA Media Technologies Middleware Components (UPnP, XRT, XML, HTTP, etc,) Device Management (e.g. Intel® AMT , OMA DM, etc,) IP-based Protocols Common Connectivity Framework CCF DH-DO Alignment Proposal Usages DLNA Usages EF Extras: - Transcoding - Smart Media Streaming - Sync-n-Go - VoW Office Productivity Team Collaboration Embedded IT: - Maintenance - Deploy/Allocate - Audit & Compliance - Threat/Vulnerable Mgt. - Identity/Trust Mgt. Resource Sharing DO & DH TTM GTM Programs Digital Home Digital Office Desktop Common Components Notebook Handheld Consumer Elec. Platforms Connection Resources (Wired LAN, Bluetooth, WiFi, UWB, etc) Device-to-DeviceConnectivity DH/DO/CCF use common platform ingredients to provide complementary usages/services

  17. Components to Enable Services CustomerNeeds Resource Sharing Device Management Device-to-Device Management Network-to-Device Management Security CCFv1 Simplicity

  18. Convergence will occur at Several Levels: • Silicon • More capabilities integrated directly into platforms • Radio Technologies within the Device • Combo handsets becoming mainstream • Connection Software • Connection Manager Experience • Mobilized Software and Applications • Applications drive usage! • Networks • Integrated Telcos moving towards unique Billing & Roaming Experience • End-User Experience • Seamless access to networks (Roaming & Billing) • Ease-of-use verifications

  19. Summary 1. Mobility has achieved MASS volumes 2. Critical mass of Hotspots and Terminals is being realized 3. Easy-of-use for Mobile Data Service is essential 4. Standarization (Software, Security, Roaming, etc) accelerates adoption 5. Converged offerings require collaboration

  20. Thank You.José I. Sáezjose.i.saez@intel.com

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