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Mastering Business Presentation Techniques for Effective Communication

Enhance your presentation skills with our comprehensive training on business presentation techniques. Learn to construct effective presentations, make impactful points efficiently, and provide constructive feedback in a two-way communication process. Understand your audience, set realistic goals, and design engaging visuals. Our structured approach covers crafting introductions, building strong bodies, and delivering compelling conclusions. Tailor your message for sales staff, managers, and clients while fostering creativity and teamwork within your organization.

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Mastering Business Presentation Techniques for Effective Communication

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  1. BUSINESSPRESENTATIONTECHNIQUES

  2. BPT Class Objectives • Construct effective presentations • Make the point(s) efficiently • Give and receive constructive feedback

  3. Message Feedback Communication: A Two-Way Process Sender Channel Receiver

  4. Identify Your Objective • Audience • Time frame • Realistic goal • Audience action

  5. Objectives – Two Good, One Bad Audience: Sales Staff To convince the sales staff, in ten minutes , to consistently use the online version of the prospect status sheet. Audience: Sales Managers In eight minutes, I will identify three objectives of the new sales initiative so the audience will implement the new promotion. Audience: Potential Clients In eight minutes, I will explain the retirement service plan so the audience will understand it.

  6. Format in Three Parts Introduction Body Closing

  7. Introduction – The First ImpressionFormat #1 • Attention grabber • Motivation statement • Main points preview • Q & A Format

  8. Building the BodyFormat #1 • State point • Support point • Transition to next point

  9. A Strong ClosingFormat #1 • Attention Check • Main points review • Q & A session • Final statement

  10. Introduction – The First ImpressionFormat #2 • Attention grabber • Motivation statement • Problem/Options preview • Q & A Format

  11. Building the BodyFormat #2 • Impact of Problem • Option #1 – pros/cons • Option #2 – pros/cons • Option #3 – pros/cons • Recommendation

  12. A Strong ClosingFormat #2 • Attention Check • Review problem/impact • Q & A session • Final statement

  13. Design Visual Visual Aids • Simple • Large • Colorful • Consistent

  14. Bundled Services

  15. High Speed is Highest Share Monthly expenditure according to Yankee Group

  16. XYZ Environment Strengths • Complementary network assets • Well established customer base • Vast combined services portfolio • Full ownership of Cingular Weakness • Challenges or missteps with integration • Changing industry, favorable to customers • Regulatory Issues as ILEC

  17. XYZ Environment contd. Opportunities • Consolidated billing & customer service • Illustrate superior value at competitive pricing • Advertising revenue via U-verse • Expansion of 3G network Threats • Competition from RBOC, cable, satellite providers • Stiff price competition • Pressure on profit margins due to commodity like nature • Delay in ‘Lightspeed’ deployment

  18. Our Strengths Stronger than Weaknesses

  19. Benefits and Opportunities • Convenient Location • Berlin – 2 hours • London – 2.5 hours • Rome – 4 hours • Moscow – 8 hours • Madrid – 5 hours • Athens – 5 hours • European Union Member • Increased International Credibility • Business and Investment Opportunities • GDP Growth • Limited Partnership Investment Opportunities

  20. You Can Get There from Here Moscow - 704 mi (Hartford CT) Berlin - 327 mi (Baton Rouge) London - 903 mi (Phoenix) Athens - 1013 mi (Salt Lake City) Madrid - 1438 mi (Hartford, CT) Rome - 839 mi (Milwaukee)

  21. LONGER LIFE • THE RISK OF GETTING A HEART DISEASE IS 33% LOWER

  22. Exercise for Longer Life Lifespan

  23. Bottom Line Organizations with climates that support creativity & innovation obtain improved performance. • Higher quality products and services • Contributing to new growth in the organization • Better utilization of funds • Increased productivity • Promotes: job satisfaction, motivation, and overall well-being within the organization

  24. Bottom Line Continued… A creative climate can also help to: • Attract and retain the best employees • Increase teamwork and knowledge sharing in the organization

  25. Bottom Line Continued.. Organizations that support understanding of the creative person and style diversity: • Have Less Turnover and Sick Time • More Productive Teams • Better Results

  26. Growth in Organization Quality of Products/ Services Knowledge Sharing Utilization of Funds Teamwork Sick time Employee turnover Creativity Boosts the Bottom Line Increases Decreases

  27. How Do We Communicate? • Voice • Content • Body language 7% 55% 38%

  28. Body, Voice then Content 7% - Content 55% - BodyLanguage 38% - Voice

  29. Sincerity: The Eyes Have It • Gathers audience feedback • Creates credibility • Promotes conversational style

  30. Put on Your Best Face • Convey sincerity • Show interest • Adds inflection

  31. Say It With Your Hands • Frequent • Varied • Proportional

  32. Speaking on Your Feet • Less is more • Purposeful • Discussion

  33. Stance • Confident • Neutral position • Solid foundation

  34. Voice: Your Musical Instrument • Rate/Pauses • Volume • Inflection • Non-words

  35. Make Visual Aids Aid • Preview the visual • Pivot, point, present • Stand to side

  36. Rehearse for the Whole Brain Logic Language Lists Analysis Sequence Linearity Rhythm Colors Imagination Daydream Spatial Gestalt

  37. Student Example

  38. Student Example

  39. Student Example

  40. Example Old Products Lead the Way 2%

  41. Example Megurgalator’s Making Waves

  42. Example 2nd Quarter Still Big

  43. Bad Example Profit & Loss (,000)

  44. Bad Example Revenues by Quarter

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