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The Secrets of Churn-n-Burn ™ Fundraising

The Secrets of Churn-n-Burn ™ Fundraising. How to keep a direct-mail lettershop humming constantly and profitably. About Donors. “Duh-nors” - Not the brightest bulbs on the Xmas tree! They are all the same Not paying attention You can send them the same mailings many times! Not demanding

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The Secrets of Churn-n-Burn ™ Fundraising

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  1. The Secrets of Churn-n-Burn™ Fundraising How to keep a direct-mail lettershop humming constantly and profitably

  2. About Donors • “Duh-nors” - Not the brightest bulbs on the Xmas tree! • They are all the same • Not paying attention • You can send them the same mailings many times! • Not demanding • Don’t really know what charities do, don’t care OmniPrint MegaCommunications

  3. Donor Acquisition • Cheap packages • Minimize paper real estate • Simple, short message for short donor attention spans • Find a control and mail it forever • Avoid development costs • Keep paper purchases predictable • Content is of little importance • They don’t pay attention anyway! • Keep it VAGUE • Details and specificity only get you in trouble! OmniPrint MegaCommunications

  4. Donor Acquisition • Guilt and obligation are the best motivations for donations • Donors not dedicated enough for “cause” messaging! • “Cute” premiums are best • Don’t even try to be “relevant” • It’s all about gross revenue TODAY OmniPrint MegaCommunications

  5. What size gifts? Avoid major donors ($30+) - more trouble than they’re worth! OmniPrint MegaCommunications

  6. Donor Cultivation • Ha ha, tricked you; there’s no such thing as “cultivation” • Keep mailing similar (or same!) packages to donors • Receipts, schmeceipts! • All mailings one topic only: SEND MONEY NOW! OmniPrint MegaCommunications

  7. Avoid these things • Newsletters • Too costly, waste money on foolish things like paying copywriters • Personalization beyond name/address • It just raises unrealistic expectations • Treating donors as individuals • Needless versioning increases cost, annoys press workers • Online - no way to collect commissions! OmniPrint MegaCommunications

  8. Above all • Keep the presses running! • Mail no matter what • Don’t stop to “think” • Bust unions! OmniPrint MegaCommunications

  9. Now what? • Do it again! • And again • And again • And again • And again • And again • And again OmniPrint MegaCommunications

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