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Strategic Marketing and Communication Solutions for Home and Design Industries

At InPerspective, we partner with brands in the home improvement and design sectors to enhance their visibility and outreach. Our expertise spans strategic counsel, product publicity, media relations, and compelling content creation. We work with a diverse clientele, including retailers, architects, interior designers, and DIYers, to craft and execute tailored marketing strategies that resonate. Whether through trade shows, thought leadership articles, or targeted media campaigns, we ensure our clients achieve their business objectives while fostering meaningful connections with their audiences.

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Strategic Marketing and Communication Solutions for Home and Design Industries

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Presentation Transcript

  1. About Us

  2. Companies / brands we’ve worked with

  3. Products we’ve promoted At home around the house

  4. Retailers MediaSpokespeople InteriorDesigners PlumbingContractors Builders ShowroomManagers Do-It-Yourselfers Architects Homeowners PMPs FacilityManagers Editors/Bloggers Target audiences

  5. Retailers InteriorDesigners PlumbingContractors Builders Do-It-Yourselfers Architects Homeowners FacilityManagers Editors/Bloggers Influencers, decision makers & buyers MediaSpokespeople ShowroomManagers PMPs Consumers

  6. Areas of expertise • Strategic counsel • Product publicity • Media relations • Bylined articles • Employee and customer video • Trade shows and special events • Internet and intranet content Targeted and thoughtful

  7. Where and when to communicate • At work • Trade journals • Meetings, associations • At home, on the road • Newspapers, TV, radio • Online • Media online editions • Web sites, blogs Wherever and whenever they’re receptive

  8. How to break through • Clear, concise, consistent • Elevator speech (internal) • Sound bite (external) • Confident • “I speak your language” • Conversational • Straight talk • No marketing speak Unique point-of-view

  9. Working together • With clients • Establish clear metrics that support business objectives • Ongoing reporting, evaluation and adjustment • With communications partners • Consistent messages • Support and supplement advertising schedule • Share information and resources • With customers and media • Targeted and thoughtful • Develop and nurture long-term relationships

  10. Defining your space Miriam Tensuan miriam@inperspective.us 917.886.8640

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