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Regional Consumer Pulse & Key Indicators

Regional Consumer Pulse & Key Indicators. In 2011the national consumer mood has been overwhelmingly cautious…. But in regional Australia the consumer mood is more optimistic…. Incomes are rising Housing is more affordable People have money to spend.

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Regional Consumer Pulse & Key Indicators

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  1. Regional Consumer Pulse & Key Indicators

  2. In 2011the national consumer mood has been overwhelmingly cautious…

  3. But in regional Australia the consumer mood is more optimistic… • Incomes are rising • Housing is more affordable • People have money to spend

  4. The foreseechange survey has been the most accurate forecast on consumer spending over the past five years.

  5. Asking consumers how much they would save, spend or use to pay debts from a $1000 windfall.

  6. Savings are at an all time high in both regional and metro markets Saving per discretionary $1000 Source: foreseechange 2005 – 2010: annual average, 2011: June 2011 survey

  7. The need to pay debt continues to decline in regional but is growing in metro markets Loan Repayment per discretionary $1000 Source: foreseechange 2005 – 2010: annual average, 2011: June 2011 survey

  8. Regional consumers’ willingness to spend grew this year by 9% – against national trend Spending per discretionary $1000 Source: foreseechange 2005 – 2010: annual average, 2011: June 2011 survey

  9. 20% of regional consumers are willingandable to spend

  10. 20% of regional consumers are willingandable to spend +5% YOY

  11. Incomes in regional and rural Australia are growing well above the national average Average household income growth since 2004 (P25-54) Source: Roy Morgan Single Source (12mths to Mar 2011 – 2004 )

  12. Rapid growth in the number of affluent consumers in regional Australia People 18-64 with HHI $130k+ or Investments $500K+ Source: Roy Morgan Single Source (12mths to Mar 2011 – 2004 )

  13. Home price to income ratio is significantly lower in regional TV markets House price vs. income multiple Source: Residex median house *(includes apartment price) Jan – Jun 2011 & Roy Morgan Single Source 12 mthsto March 2011

  14. Average household incomes in regional TV markets are within 10% of national average P25-54: Average household Income Source: Roy Morgan Single Source (12mths to Mar 2011 )

  15. Regional consumers are more optimistic about their current financial outlook… …and are more likely to spend on discretionary items over the coming year.

  16. For more information or to arrange a presentation contact: Brian Hogan 02 9929 2122 brian.hogan@regionaltvmarketing.com.au

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