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The Social CEO: Trends and Practices of Top Executives

Presentation to the Society for Plastics (SPI, plasticsindustry.org) Board of Directors Annual Meeting, April 2013

maddiegrant
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The Social CEO: Trends and Practices of Top Executives

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  1. The Social CEO: Trends and Practices of Top Executives THE SOCIAL CEOTRENDS AND PRACTICES OF TOP EXECUTIVES

  2. Agenda• The Latest Social Media Statistics• Industry Trends – The C-Suite on Social• How to be a Social CEO Agenda• The Latest Social Media Statistics• Industry Trends – The C-Suite on Social• How to be a Social CEO

  3. I consider my organization to be…• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business I consider my organization to be…• New to social media• Comfortable, but still experimenting• Using social media strategically• A fully integrated social business

  4. I myself am…• Too busy to spend any time on social media• Interested, but unsure how best to use socialpersonally• Happy to let my staff manage our social media• A very social leader I myself am…• Too busy to spend any time on social media• Interested, but unsure how best to use socialpersonally• Happy to let my staff manage our social media• A very social leader

  5. Some Statistics

  6. • Source: The Realtime Report, March 22, 2013

  7. Association Social Media Survey• Collaboration of:– Association Trends– Qrisp Research Association Social Media Survey• Collaboration of:– Association Trends– Qrisp Research

  8. 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube

  9. 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube 0%10%20%30%40%50%60%70%80%90%100%Facebook Twitter YouTube

  10. . 2012 Social Media Use in the Industrial SectorLinkedInSource: Global Spec Industry Trends Report

  11. . Facebook2012 Social Media Use in the Industrial Sector

  12. . Twitter2012 Social Media Use in the Industrial Sector

  13. . 2012 Social Media Use in the Industrial Sector

  14. . So what about the C-suite?

  15. . 2012 IBM CEO Study

  16. . 71%70%71%Textof CEOs felt social businesswill be important to theirorganization in 3 years70%of CIOsSource: Deloitte/MIT Study

  17. . 28%14%28%of CEOs14%of CIOsTODAY

  18. . Handouts

  19. . What’s in it for your staff?

  20. . 41% 43%AgreeStrongly Agree84%believe social mediagives their companya competitive edge

  21. . 21%Participates in Social Media

  22. . What’s in it for your customers?

  23. . What’s in it for you?

  24. . Source: cnet.com

  25. . Source: Digital Daya on Mashable

  26. . There are two ways to be a social CEO.1. Use social media personally andprofessionally

  27. . Benefits of Twitter for CEOs• Break real time news and information• Establish thought leadership• Build presence in case of crisis• Be the face of the company – transparency• Be the face of the company – values• Build relationships with influencers• Be the influencer others want to connect to

  28. . HANDOUT

  29. . Tip: SPI Twitter List

  30. . Tip: SPI LinkedIn Group

  31. . There are two ways to be a social CEO.1. Use social media personally andprofessionally2. Bring social principles to life and supportyour organization’s social efforts.

  32. . Build the infrastructure for social• Assign a social media team• Define goals• Set policies• Establish training• Manage change

  33. . Source: McKinseyQuarterly

  34. . “Simply put, CEOs and their executives set thecultural tone for an organization. Throughparticipation, they implicitly promote the use ofsocial technologies. That will make theirorganizations more competitive and better ableto adapt to sudden market changes.”- Forbes.com on the IBM CEO Study

  35. . THANK YOUMaddie Grantweb strategist, association practiceICF Ironworksmaddie.grant@icfi.com@maddiegrant

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