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Competitive Differentiation in Local Online Products London, Feb 2008

Competitive Differentiation in Local Online Products London, Feb 2008. Simon Greenman Managing Director - Online European Directories. European Directories. Pan-European directory and search company providing local commercial search products in print, online, mobile and DA

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Competitive Differentiation in Local Online Products London, Feb 2008

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  1. Competitive Differentiation in Local Online ProductsLondon, Feb 2008 Simon Greenman Managing Director - Online European Directories

  2. European Directories • Pan-European directory and search company • providing local commercial search products in print, online, mobile and DA • in the Netherlands, Finland, Denmark, Austria, Sweden, the Czech Republic, Slovakia, Poland and Gibraltar • Formed in July 2005 following the acquisition of the Yellow Brick Road by a consortium led by Macquarie • In November 2005 also purchased TDC’s search and directory businesses in Denmark, Sweden and Finland • Over 4,000 employees and more than 700,000 customers • €645m revenue in 2006 Commercial in Confidence

  3. European Directories Group 50% **Shareholding Poland Revenue: € 645m Customers: >700,000 Headcount: 4,160* Revenue: €20.3m FTE: 528 Netherlands Finland Denmark Austria Sweden Czech Rep/ Slovakia Revenue FTE 171m 663 €151m 782 €110m 599 €67m 353 €72m 482 €49m 732 • Includes Poland • ** 100% holding as of 2007 Commercial in Confidence

  4. Connecting Local Buyers and Seller “Anytime, Anywhere, Anyhow”…De Telefoongids • Advertising and usage is become more complex and fragmented across the media landscape. • EDSA sells solutions in whatever media creates ROI for the advertiser: • Print • Internet • Mobile • GPS navigation • DA • SMS • …… Commercial in Confidence

  5. The Publisher’s Advantage • What does the advertiser want? • A desire to focus on their core business • Cost effective and reliable source of marketing leads • Low involvement and simplicity of marketing solutions. • Publisher has some significant advantages: • Sales force that reaches and “touches” 100,000s businesses • Sales, billing and customer support infrastructure • Ability to offer packaged marketing solutions across media • Strong and trusted local brands • Strong knowledge and content about the local business. • Opportunity exists to be the advertiser’s trusted marketing partner to distribute their content / advertising across the increasingly fragmented local search landscape. Commercial in Confidence

  6. Key EDSA Online Imperatives • Greater cross media advertising solutions: • Search Engine Marketing (SEM) packages • Mobile solutions • Video packages • Simpler and more compelling online packages. • Content, distribution and usage: • Emphasis on customer touch points to enhance content • Greater distribution of content and advertising across media and properties. • Sales force: • Selling cross media solutions Commercial in Confidence

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