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Beyond the Walls: OUTREACH

Outreach is essential for connecting organizations with communities to foster engagement. Non-profits, civic groups, and libraries can create impactful outreach programs by identifying underserved areas, collaborating with social services, and developing targeted strategies aligned with their mission. This guide outlines six actionable steps to establish a successful library outreach program, such as networking, training staff, gathering user feedback, and promoting services. It also offers programming ideas like story sessions, literacy events, and resource center presentations to effectively reach diverse audiences and improve community involvement.

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Beyond the Walls: OUTREACH

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  1. Beyond the Walls: OUTREACH By Maria Gentle and Mariela Aguilar April 2009

  2. OUTREACH: What is it? • Effort by individuals in an organization or group to connect its ideas or practices to the efforts of other organizations, groups, specific audiences or the general public. • Goal: engagement (not just dissemination or education) • Strategies: linked to the organization’s mission, and definite targets, goals, and milestones. • Non-profits, civic groups, churches.

  3. SIX STEPS TO CREATING A LIBRARY OUTREACH PROGRAM • Identify the underserved areas of your community • Locate social service agencies and/or community groups currently working in underserved areas • Develop a plan to implement library outreach service

  4. SIX STEPS TO CREATING A LIBRARY OUTREACH PROGRAM • Contact potential partners • Develop a program • Implement a program

  5. STEPS FOR DEVELOPING A LIBRARY OUTREACH PROGRAM • See the BIG PICTURE • Hire the best • Get staff the best training you can • Listen to your potential users • Don’t do it alone

  6. STEPS FOR CREATING A LIBRARY OUTREACH PROGRAM • Network • Get involved in the profession • Get ownership of outreach services from all library staff • Gather information that helps you justify your service • Change and evolve as situations demand

  7. STEPS FOR CREATING A LIBRARY OUTREACH PROGRAM • Promote your services well • Learn about community development

  8. SOME PROGRAMMING IDEAS • Story programs at local daycares and schools • Participation in existing school and community literacy events • Involvement in local special events

  9. SOME PROGRAMMING IDEAS • Storytelling and/or library presentations at family/community resource centers and schools • Participation in after school programs • Develop and “Alert” and/or “Table of Contents” service • Provide activities for people with special needs

  10. SOME PROGRAMMING IDEAS • Made the library’s catalog available 24/7 to everyone through the web • Provide a library webpage • Organize reading clubs in different community locations • Develop programs to assist with career preparation in schools • Etc, etc, etc…

  11. For more information… • Visit ALA’s Office for Literacy and Outreach Services (OLOS): http://www.ala.org/ala/aboutala/offices/olos/index.cfm

  12. QUESTIONS?

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