1. Thank You for your sponsorship

2. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON

3. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

5. In Every Presidential Campaign The Strongest Slogan Carried The Day

6. When Both Slogans Are Blahsville, It’s Always A Close Election.

7. A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

8. 4Major Challenges

9. ONE Pick A BIG Number…..No Bigger

10. 40 Billion

11. 6/60

12. TWO Media Grazing2007 Source: American Demographics

13. Households with DVRs

15. Average Daily Time TV 6.0 hours Radio 2.6 hours Internet .29 mins Newspaper .08 mins Movies .02 mins

16. Three 23/63

20. Four HKM

25. How Can We Really Set Ourselves Apart*…. * And blow away the competition!

26. Human Nature

27. – Human Nature – ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE

28. Think, Like You are Running a Political Campaign…

29. Five Campaign Essentials • Engaging Personality • A Powerline • Visual/Sound Excitement • Real News • Reason To Take Action

31. Most Powerful Device Ever Invented To Build Brand Awareness

32. You Must Have A Clear and Concise Unique Selling Proposition

33. Slogans Best Remembered

34. 1840: Harrison vs Van Buren

35. Tippecanoe&Tyler Too

37. E.C. Booze

38. 1844: Polkvs Clay

39. 54 40orFight

40. The Three DumbestSlogans

41. Who isJamesPolk?

42. For President of thePeople

43. TheExperienced Candidate

44. The Nastiest

45. Blaine, Blaine, James G. Blaine.The Continental LiarFrom The State ofMaine

46. Ma, Ma Where’sMy Pa?

47. OOPs

48. He Kept Us Out Of War

49. Cox&Cocktails

50. In Your Heart You Know He’s Right