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How to Design and Implement Exceptional Sponsorships

How to Design and Implement Exceptional Sponsorships. Barbara Harrington, Founder & CEO barbara@sponsorshipplus.com Ph : 716.565.6900. Our Agency Works with clients large to small across the country Sponsorship and collaboration 20 years. Integrated Sponsorship Path. Asses s.

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How to Design and Implement Exceptional Sponsorships

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  1. How to Design and Implement Exceptional Sponsorships Barbara Harrington, Founder & CEO barbara@sponsorshipplus.com Ph: 716.565.6900

  2. Our Agency • Works with clients large to small across the country • Sponsorship and collaboration • 20 years

  3. Integrated Sponsorship Path

  4. Assess sponsorshipplus.com

  5. Sponsorship Essentials Ask for opinions in person. sponsorshipplus.com

  6. Sponsorship Essentials Key questions to pose. sponsorshipplus.com

  7. Sponsorship Essentials What’s changed? sponsorshipplus.com

  8. Sponsorship Essentials Next Steps sponsorshipplus.com

  9. Share sponsorshipplus.com

  10. Naming Rights Title Sponsors Presenting Sponsors Special Event Sponsors Product Sponsors Hospitality Program sponsors Organizational Sponsors Official “Something” Cause-Related Affinity Programs Membership Types of Sponsorships sponsorshipplus.com

  11. Sponsorship Essentials 10,000 Hours Show • Engaging students • Diversifying sponsors

  12. Why Why do companies sponsor?

  13. Working Clinic Family Justice CenterAwareness Campaign sponsorshipplus.com

  14. Engaging medium and small businesses sponsorshipplus.com

  15. Sponsorship Essentials Other Desirable Benefits • Lead/Presenting sponsor • Four month relationship-building initiative • Private introductions/receptions • Opportunity to present • Social media with sharable content • MORE

  16. Benefits should be tailored and meet strategic objectives. sponsorshipplus.com

  17. Sponsorship Essentials A system to start conversations: Behind The Scenes Tours sponsorshipplus.com

  18. Questions & Next Steps

  19. Prep sponsorshipplus.com

  20. New Rules Identify your best opportunities to engage support. sponsorshipplus.com

  21. New Rules Create a master menu. sponsorshipplus.com

  22. Sponsorship Essentials Understand pricing. sponsorshipplus.com

  23. New Rules Total Toolkit. • Master Menu • Opportunities and Values (or needs) • Proposal (variations) • Prospects • Behind The Scenes Strategy

  24. New Rules Thinking it Through & Next Steps

  25. Engage sponsorshipplus.com

  26. Sponsorship Essentials Start conversations naturally. sponsorshipplus.com

  27. Sponsorship Essentials The power of knowing what’s new or what has changed. sponsorshipplus.com

  28. Sponsorship Essentials Plan with year ‘round calendar and five year window. sponsorshipplus.com

  29. Sponsorship Essentials sponsorshipplus.com

  30. Sponsorship Essentials Implement sponsorshipplus.com

  31. Sponsorship Essentials How will you treat sponsors and partners? sponsorshipplus.com

  32. Sponsorship Essentials Fulfillment ReportsStrengthening Internal Systems sponsorshipplus.com

  33. Integrated Sponsorship Path

  34. New Rules Call In Days • August 22 & 23, 2016 • barbara@sponsorshipplus.com (or Carol@) • Opportunity to answer detailed questions sponsorshipplus.com

  35. New Rules Survey & Our Work sponsorshipplus.com

  36. How to Design and Implement Exceptional Sponsorships Barbara Harrington, Founder & CEO barbara@sponsorshipplus.com Ph: 716.565.6900

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