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Sales and Operations Planning PowerPoint Presentation
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Sales and Operations Planning

Sales and Operations Planning

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Sales and Operations Planning

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Presentation Transcript

  1. Sales and Operations Planning

  2. Contents for Sales and Operations Planning Core concepts of SOP SOP Process Modifying SOP New paradigm Case studies

  3. Core concepts of SOP • Marketing planning, Financial planning, and Operations planning

  4. Core concepts of SOP • Balance between Demand and Supply • Volume decision then, Mix decision for product family • Early warning system based on actual and forecasted demand • 6 to 12 family groups • Without SOP, costs incur: extra inventory, poor customer service, excess capacity, long lead time, panic operation, poor response to opportunity

  5. SOP Process

  6. SOP Process • Involves making decisions on each product family concerning changes to the sales plan, operations plan, and inventory • Begins shortly after the month’s end and continues for some day • Seeks low cost operations plan: chase vs. level strategy

  7. Modifying SOP

  8. Modifying SOP

  9. Modifying SOP In many companies, relevant cost data are not readily available

  10. Modifying SOP

  11. New paradigm • Stick to the plan: mfg., eng., sales, finance, etc. • Overselling just as bad as underselling • Strategic planning: competitive strength, life cycle, cash flow, • Flat Panel Display example in 2011 world market

  12. Case Studies

  13. Case Studies

  14. Case Studies

  15. Case Studies

  16. Case Studies

  17. Case Studies

  18. Case Studies

  19. Case Studies