Technology and Media in Communication

1. Technology and Media in Communication General English and Soft Skills Classes Day 12 Vipul R. Solanki

2. Technology and Media in Communication • In todays era, technology has conquered all the fields of life. • Teaching and learning of different subjects is facilitated by technology. • Technology has also facilitated the teaching and learning of language. • The learning of language and self learning of language are made possible by technology and media.

3. Technology and Media in Communication • In this information age, the ability to organize, present and transmit information with clarity, coherence, and precision is the most important skill of today’s era. • Rapid advances in computer technologies for communication provide us with plenty of tools to enhance this ability. • A wide range of user friendly communication tools are now available to improve the effectiveness of formal documents and communication material. • For example, this PPT lecture or the lengthy and voluminous reports can be prepared easily with better speed and efficiency.

4. Technology and Media in Communication • The advantages of technology in communication are: • Speed and efficiency • Professional appearance and flavor • Vividness and greater appeal • Plenty of resources for data • Lot of facilities for revising, editing, and formatting

5. Technology and Media in Communication • Different Technological instruments like • Computer • Different softwares • Computer dictionaries • Computer games • Printing technology • Audio • Video • Projector • Slide projector • Opaque Projector • Digital Projector

6. Technology and Media in Communication • Creating a message for technical communication involves planning, collecting, analyzing, organizing and writing information. Several computer softwares are available for this processes. • Brainstorming toolbox: • It is a special computer software that brings powerful brainstorming, creative thinking, and problem solving tools. • It improves our ability to generate new idea. • It helps to explore the alternative views. • It is a tool that develops and enhances the style and direction of our thinking.

7. Technology and Media in Communication • Project management software • Electronic calendar software • It is useful for planning project. • To identify all the tasks needed to complete the project. • To generate charts or time-and-task chart. • to determine the method of recollecting your resources to complete the project in time or within budget.

8. Technology and Media in Communication • Search engines: • Google, Lycos, msn, askjeeves, altavista, alltheweb, dogpile, looksmart, wisenut, yahoo etc. • It is usefull to find a variety of information quickly and accurately. • Online catalogues and databases of various libraries across the world can fetch all types of information. • Search engines are primarily helpful to gather data.

9. Technology and Media in Communication • For preparing documents: • Word Processor • LaTeX: • It is based on the idea that it is better to leave document design to document designer. • LaTeX is a document preparation system for high quality typesetting. • It contains features for: • It is most often used for medium-to-large technical or scientific documentslike journals articles, technical reports, books, and slide presentation.

10. Technology and Media in Communication • Typing of complex mathematical formulas is made easy. • Advanced typesetting of mathematics with AMS-LaTeX. • Automatic generation of bibliographies and indexes. • Multi-lingual typesetting. • Inclusion of artwork, and process and spot color. • Using PostScript or Metafont fonts.

11. Technology and Media in Communication • ChiWriter: • It is a scientific multifont processor. • ChiWriter is easy to use. • It is to a high extent WYSIWYG(What You See Is What You Get), so practically everything that can appear on a print-out, shows on screen.

12. Technology and Media in Communication • Audio: • One can communicate the intensity of meaning. • One can communicate the emotions with the words and in this way it can be more effective. • It becomes more live than reading.

13. Technology and Media in Communication • Video: • Psychologists believe that our brain can not understand the artificial languages but can understand only the language of pictures. • Visualization gives greater effect to the message. • In case of weak language, visualization helps to decode the message. • Movies and such other videos also give space to be familiar with other cultures and in this way to understand others more better. • This better understanding of others makes communication more effective.

14. Technology and Media in Communication • Guidelines to achieve effectiveness in all our communication activities that are technological oriented: • Be clear with your purpose • Keep in mind the background of your audience and also your relationship with them. • Consider whether your audience has access to the technology used for communication. • Keep in mind the urgency, duration, cost, and facilities while selecting the technology. • Remember that you use technology for speed and efficiency and not for the sake of using it.