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Leveraging Social Media for Rotary Clubs: Best Practices from District 5300

Discover the importance of social media in enhancing the outreach of Rotary Clubs, as discussed during the District 5300 Assembly 2013-2014. This guide emphasizes starting small, incorporating social media personnel into your Public Relations Committee, and utilizing platforms like Facebook to connect with both Rotarians and the community. Learn how to effectively post content, engage followers, and increase your club’s visibility through strategic use of social media. Join our quarterly webinars to further enhance your PR and social media skills!

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Leveraging Social Media for Rotary Clubs: Best Practices from District 5300

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Presentation Transcript

  1. Welcome!District 5300Social Media 2013-2014District Assembly Miles Petroff - DG Debbie Harris – PR Chair

  2. Your PR Committee • Debbie Harris – PR Chair • Las Vegas Rotary Club • Jennifer Weed – Social Media Chair • Red Rock New Generations Club • Will Kelso – Social Media/Online Marketing • San Gabriel New Generations • Rachel Diehl – Press Releases, Traditional Media • Red Rock New Generations Club • Anne Aldrich – Press Releases, Traditional Media • Lancaster/Palmdale • Richard Reed – Online Marketing • Las Vegas Rotary Club • Bob Basile – Content Writing • Rancho Del Chino

  3. Rotary Refresh • Betsy VanDeusen • Red Rock New Generations • Nestor Jimenez • Foothill Communities

  4. Social Media is FREE • Social Media is here to stay and can be a big part of your Club’s outreach • Start slow so you don’t become overwhelmed • Have a Social Media person on your PR Committee (or more than one) • Begin with a Club Facebook Page • Post often and use photographs

  5. Type Create a Page in Help

  6. Choose Company,Organization or Institution

  7. Facebook will walk you through it

  8. District 5300 Website

  9. New District 5300 Banner

  10. Facebook: District 5300 Page

  11. Facebook: Rotary International

  12. Connect with Rotary Event Pages

  13. Connect with Other Pages • Administrators of Club Facebook pages should connect with other Pages as their Club • Pages that have many followers can increase the likelihood of a Club’s Posts being seen on the News Feed by more people • Connect with Business Pages of fellow Rotarians • Also connect with the District Facebook page

  14. Edit Page to Change “Use Facebook as”

  15. Connect with Other Rotarian Pagesas Your Club’s FB Page

  16. You Increase the Exposure of Your Page

  17. The Power of Sharing Pew Research 2012 Average # of Facebook Friends is 229

  18. Now My 2,000+ Friends May See It

  19. Rotary is Listed in Current Positions

  20. And Again in Organizations

  21. Rotary on Twitter – Follow Them

  22. ReTweet

  23. Introducing Quarterly Webinars • Beginning in August, quarterly live webinars will run for three consecutive weeks each quarter at different times of the day: • Week 1 7:30am • Week 2 Noon • Week 3 6:00pm • Topics to be announced • Open to all Rotarians who want to learn more about how to effectively use Public Relations and Social Media to increase awareness

  24. Rotary International: Four Way Test • Of the things we think, say or do(Post, Blog, Tweet or Text): • Is it the truth? • Is it fair to all concerned? • Will it build goodwill and better friendships? • Will it be beneficial to all concerned? Common Sense, Etiquette, Good Manners!

  25. Thank you!District 5300Social Media 2013-2014District Assembly Miles Petroff - DG Debbie Harris – PR Chair

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