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Ignite Your Marketing Strategy: Amplifying Engagement Through Targeted Promotions

In today's dynamic digital landscape, understanding your audience is crucial. Mike Hodges, GM/VP of Interactive Marketing, emphasizes the importance of planning and amplifying your marketing activities to ignite engagement. By analyzing who your current customers are, you can determine if they align with your goals. Creating a bonfire of interest requires effective targeting; ensure that your advertising efforts—paid, owned, and earned—are balanced and well-planned. Discover how to light the fireworks of success while maximizing your ad spend in markets like San Diego.

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Ignite Your Marketing Strategy: Amplifying Engagement Through Targeted Promotions

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Presentation Transcript

  1. Mike Hodges – GM/VP Interactive

  2. The New Media Plan • Ignite the Fireworks (verb, sound) • Pour some Gasoline on the fire • Be sure you plan out the Bonfire (reverb, amplify) • Then AMPLIFY!!!!!!

  3. Lighting Fireworks…Targeting is Key • Who are your current customers? • Do you like who you have or want new ones? • Can’t get the bonfire going with people that aren’t interested

  4. San Diego Ad Spend

  5. San Diego Interactive Ad Spend

  6. Balance Owned, Paid & Earned

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