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Navigating the New Media Landscape: Strategies for Effective Online Audience Engagement

Discover the latest insights into the ever-evolving media landscape with Chris Dobson, VP of UK Online Services. This comprehensive guide explores online advertising strategies to effectively reach your audience across multiple media environments. Learn about full-service lead generation, qualification, and conversion tactics. Understand the importance of ad size, rich media, and targeted interactions to maximize media effectiveness. Join us in mastering the art of contextual display, search, and direct response advertising to enhance brand awareness and drive conversions.

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Navigating the New Media Landscape: Strategies for Effective Online Audience Engagement

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Presentation Transcript

  1. The ‘New’ Media Landscape Chris Dobson VP UK Online Services

  2. New Global Landscape: Online Ad Market

  3. Reach Your Audience in Multiple Media Environments

  4. Full Service Qualification and conversion Lead generation Awareness Display Rich media display Contextual display/link Direct response Demo/behaviour Targeting Textlinks/Keywords Site placement eCPM Bidded Display Search Display: ‘push’ Search:‘pull’

  5. Daypart Order Targeted Interactions Media Effectiveness: Understanding the Media Value Chain C C Frequency Conversion Attribution Recency = Ad Size Rich Media

  6. MassiveIn-Game AdCenter Search AtlasDirectResponse Drivepm Network reseller ScreentonicMobile Mediaroom IPTV AdExpert Brand display

  7. MassiveIn-Game Daypart Order Targeted Interactions Media is Changing AdCenter Search Qualification and conversion AtlasDirectResponse Drivepm Network reseller Lead generation C ScreentonicMobile Awareness AdExpert Brand display Mediaroom IPTV C Contextualdisplay/link Rich Media Display Display eCPM Bidded Display Search Directresponse Display: ‘push’ Search: ‘pull’ Siteplacement Demo/behaviour Targeting Frequency Textlinks/Keywords Recency Conversion Attribution = eCPM Ad Size Search Bidded Display Rich Media Search:‘pull’

  8. Q&A

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