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The ‘New’ Media Landscape

The ‘New’ Media Landscape. Chris Dobson VP UK Online Services. New Global Landscape: Online Ad Market. Reach Your Audience in Multiple Media Environments. Full Service. Qualification and conversion. Lead generation. Awareness. Display. Rich media display. Contextual display/link.

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The ‘New’ Media Landscape

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Presentation Transcript

  1. The ‘New’ Media Landscape Chris Dobson VP UK Online Services

  2. New Global Landscape: Online Ad Market

  3. Reach Your Audience in Multiple Media Environments

  4. Full Service Qualification and conversion Lead generation Awareness Display Rich media display Contextual display/link Direct response Demo/behaviour Targeting Textlinks/Keywords Site placement eCPM Bidded Display Search Display: ‘push’ Search:‘pull’

  5. Daypart Order Targeted Interactions Media Effectiveness: Understanding the Media Value Chain C C Frequency Conversion Attribution Recency = Ad Size Rich Media

  6. MassiveIn-Game AdCenter Search AtlasDirectResponse Drivepm Network reseller ScreentonicMobile Mediaroom IPTV AdExpert Brand display

  7. MassiveIn-Game Daypart Order Targeted Interactions Media is Changing AdCenter Search Qualification and conversion AtlasDirectResponse Drivepm Network reseller Lead generation C ScreentonicMobile Awareness AdExpert Brand display Mediaroom IPTV C Contextualdisplay/link Rich Media Display Display eCPM Bidded Display Search Directresponse Display: ‘push’ Search: ‘pull’ Siteplacement Demo/behaviour Targeting Frequency Textlinks/Keywords Recency Conversion Attribution = eCPM Ad Size Search Bidded Display Rich Media Search:‘pull’

  8. Q&A

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