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EDM Mall – A Pl e th o r a of o p p o rtunities

EDM Mall – A Pl e th o r a of o p p o rtunities. EDM. Sna p s. of. di f f e r e n t. lo ca tio n s. F ood C ourt Pi ct ure. Pi zz a H ut on GF. A t rium Pi ct ure. En t ry D elhi Side. Few S t o res in t h e ma ll. E A S T DELHI MALL & I t ’ s C A T CHMENT

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EDM Mall – A Pl e th o r a of o p p o rtunities

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  1. EDM Mall–APlethoraof opportunities

  2. EDM Snaps of different locations FoodCourtPicture PizzaHutonGF AtriumPicture EntryDelhiSide FewStoresinthemall

  3. EAST DELHIMALL& It’s CATCHMENT EDMis locatedintheEasternDistrictof Delhi • • Catchment Population 17-18 Lac of East Delhi & 6-7 Lac of Vasundhradistrict • • • EastDelhihas a highdensity of Femaletomale Sex ratio-883: 27000inhabitants per sq km 1000 males with a88% literacyrate. The mall locatednextto thepopular&densely populatedKaushambi HousingSociety on oneside&Anand Vihar /Patparganjon theother The Mallenjoys the advantageof its primelocation and shoppers visit mainly fromthefollowing middle purchasingpower : class & affluent areas with a decent – – – – – – – VivekVihar, AnandVihar MayurVihar, Patparganj IPExtension,PreetVihar SwasthyaVihar NirmanVihar SurajmalVihar Kaushambi&Vaishali

  4. ZoningBrand & FloorWise • Ground Floor – Anchor Store -Big Bazaar spread across Basement1,GF&FF(60,000Sq.ft.)&VanilaStoreslikeZodiac, PeterEngland,ArchiesGalley,TMS,DiamondPlus,Fila,Lotto, Woodland, Dominos, PizzaHut, McDonalds etc FirstFloor(55,000sq.ft.) - John Player, Raymonds, Biba, • Lilliput,Nike etc SecondFloor(55,000sq.ft.)–Catmos,LorealSaloon-Sahiba, • Toysfor us , EDMHaat ,a uniqueconcept ...etc ThirdFloor –FoodCourt(appx.16ksq.ft.),KFC,McDonalds, • SagarRatna,Resto-bar,andGamingZone(FundooZoneapprox area- 2,300sq.ft.area) OntheThirdFloor :35ksq.ftMultiplexPVR(3Audi’switha • sittingcapacityofapprox 750people per show ). ParkingCapacityat atime of 600+ CarsatB-1,B-2and PeripheryArea •

  5. EDM –TheBest Option EDMcatersto all categoryof shoppersofEastDelhi &thecatchmentof Vaishali&Kaushambi. ShoppersCategory:A,B+andB • • Being the earliest malls in Delhi NCR it still attracts the maximum revenue generatingBigBazaar,almostdoublethananyotherHyperinthenearbymalls. PVRhasthemaximumoccupancylevelsandtheFood Court&theeatingjointsare having a roaring business. CurrentAverageTop Line of 13-14 Cr / month generatedintheMall • The footfallofEDMhasremainedconsistent,whereasothermallshaveseenthe Upsanddownsofthecurve. WeekdayFootfalls:15kandabove.Weekend/ Holiday’sFootfalls :28–30k.AverageMonthlyfootfall:5.5to6Lac/ month • AtEDM wearecurrentlydoing atenancyrezoninginitsFoodcourt&infewother areas .Which iswhyafew locations/brandsarebeinginvited.90%ofthemall visitorsarebetweentheagegroupof18-45yearswithhighpropensity to purchase

  6. CrowdPullingBrandsEnsuringRegularFootfalls •PVR Cinemas ( Multiplex ) •JohnPlayers •BigBazaar ( Anchor) •Raymond •Vibe •MeenaBazaar •Biba •DiamondPlus •Zodiac •Reliance AutoZone •Peter England •KFC •Nike •PizzaHut •Lotto •McDonalds •Wrangler •Dominos •Woodland •Barista •The MobileStore •SagarRatna

  7. BTL OPPORTUNITIESAT EDM

  8. PrimeLocations OfferedFor BTL • Space at Information Desk / Concierge • Space at Atrium1 • Space near Atrium 2 • Space near Open Plaza BTLOpportunitiescont....

  9. InformationDesk / Concierge • Itliesatthemainentrance Delhiside from • AverageSize16’x16’x6’ • MaximumSize25’x22’x6.5’ • AveragePriceRs.100kforthe weekend(Fri-Sun) • AveragePriceRs.20kperdayof weekdays(Mon-Thu) BTLOpportunitiescont....

  10. Atrium 1 • Atrium1isinthemidstofmain building and visible from sides ofallfloors all • AverageSize21’x25’x7’ • MaximumSize26’x26’x8’ • AveragePriceRs.1 lacper weekend(Fri-Sun)for2 cars displayatsingle time • AveragePriceRs.40kperday weekdays(Mon-Thu) of BTLOpportunitiescont....

  11. Atrium 2 • It is in the centre court, connectingDelhiandGhaziabad EntranceGates • AverageSize21’x25’x8’ • MaximumSize26’x’45x10’ • AveragePriceRs.1.25lac for theweekend(Fri-Sun)for 3 cars atsingletime • AveragePriceRs.50kperdayof weekdays(Mon-Fri) BTLOpportunitiescont....

  12. Open Plaza • OpenPlazaoutside theMall • AverageSize50’x50’x12’ • MaximumSize80’x50’x15’ • Average Price Rs.1.25 lacs weekend(Sat-Sun) per • AveragePriceRs.70kperdayof weekdays(Mon-Sun) BTLOpportunitiescont....

  13. EXTERNALMEDIA ATEDM

  14. EDMMall (1)Size:-70’x24’ Rs.0.75lac p.m. ExternalMediaOpportunitiescont....

  15. EDMMall (2)Size:-62’x 24’ Rs.0.75lacs p.m. ExternalMediaOpportunitiescont....

  16. EDMMall–2 VerticalHoardings

  17. EDMMall (3)Vertical Size:-30’ x104’ Rs.1lac p.m. ExternalMediaOpportunitiescont....

  18. EDMMall (4)Size:-34’x109’ Rs.1lac p.m ExternalMediaOpportunitiescont....

  19. EDM Mall (5)LED Size:-45’x40’ Rs.0.50lacs p.m. ExternalMediaOpportunitiescont....

  20. EDMMall (6)Uni-pole Size:-40’x20’ Rs.1.50lacs p.m. ExternalMediaOpportunitiescont....

  21. EDMMall (7)Uni-poleSize:-40’x20’ Rs.1.65lacsp.m ExternalMediaOpportunitiescont....

  22. EDM Mall (8)Uni-poleSize:-20’x10’ Rs.90k p.m

  23. EDMMallRedWall (9) Size:-100’x20’ Rs.1.5lacsp.m ExternalMediaOpportunitiescont....

  24. EDMMallGlassFacade (10)Size:-150’x40’ Rs.3.5lacsp.m ExternalMediaOpportunitiescont....

  25. EDMMall (11)Verticals3 Nos.Portions Rs.50kp.m.perportion ExternalMediaOpportunitiescont....

  26. EDMMallVasundhraGateSide (12)Dimensionappx.50’x30’ Rs.50kp.m ExternalMediaOpportunitiescont....

  27. EDMMallVasundhraGateSide (13)Dimensionappx.25’x24’ Rs.30kp.m. ExternalMediaOpportunitiescont....

  28. EDMMallVasundhraGateSide (14)Dimensionappx.20’x20’ Rs.20kp.m ExternalMediaOpportunitiescont....

  29. EDMMallVasundhraGateSide (15)Dimensionappx.52’x20’ Rs.50 k p.m ExternalMediaOpportunitiescont....

  30. Marketing Activitiesin the mall • Marketing activities done regularly to ensure excitement families for the Target segment of youth & • Themonthlymarketingcalendartoensurethata few activities will be undertaken as per the the festivities catchment to enhance customer footfalls of • AnyNewBrandwhichopensitsstoreintheMall isappropriatelysupportedfor awareness

  31. MarketingActivitiesheld Recently ToyotaLivaPromotion GandhiJayanti IndependenceDay SummerCamp RJStylo meter MaxHospitalPromo RepublicDay RadioActivity AllClearPromotion Holi2013 BBBajajKitchen IntelPromotion

  32. Diwali & Xmas 2013 @ EDM

  33. Pleasecontact us for anyclarification.. Thanks

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