1 / 14

Pandemic Influenza Message Development: Lessons from Testing

Pandemic Influenza Message Development: Lessons from Testing. July 2007. Dick Tardif, Ph.D. Oak Ridge Institute for Science and Education. Issues. Positive Perceptions Negative Perceptions Tools. + Perceived Positively +. Specificity Personal actions Sources of information.

makoto
Télécharger la présentation

Pandemic Influenza Message Development: Lessons from Testing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pandemic InfluenzaMessage Development:Lessons from Testing July 2007 Dick Tardif, Ph.D. Oak Ridge Institute for Science and Education

  2. Issues • Positive Perceptions • Negative Perceptions • Tools

  3. + Perceived Positively + • Specificity • Personal actions • Sources of information

  4. + Specificity + • Numbers • How many scientists are on site? • Examples • Food, water, medicines • Signs and symptoms • What will distinguish this from other respiratory diseases?

  5. + Personal Actions + • Stay Informed • Follow the instructions of your local and state health departments • Preparatory actions • Sources of information • Protective actions • Other • Who do you know who needs help?

  6. + Sources of Information + • Important to reach everyone • Internet • Telephone • TTY • Podcasts

  7. - Perceived Negatively - • Broad descriptions • Policy • Not answering the question

  8. - Broad Descriptions - • “Virus of concern” • “Good health habits” • “Simple steps” • “Coordinated international effort” • “We have a plan”

  9. - Policy Statements - What support can states and cities expect from the federal government Does the US have an international leadership role? • Too general for intended audiences • Little interest shown by public

  10. - Not Answering the Question - How many will get sick? Die? • We are working quickly to identify the cause of the illness. • In the meantime we are taking important precautions to protect the public. • Once we identify the illness we can say more.

  11. Some Tools • IDK Template • Worst Case Template • Indicating unknowns

  12. I Don’t Know (IDK) Template • Acknowledge/repeat the question • Say don’t know/can’t answer • Give reason(s) why can’t answer • Follow-up action with deadline • Bridge to what you can say

  13. Worst Case Template • Bridge from “what if” to “what is”

  14. Unknowns • [numbers] • [location] • [name]

More Related