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Fashion Promotion Strategies: A Comprehensive Guide

Explore the world of fashion promotion through advertising, publicity, sales promotion, and more. Learn the essentials of branding, licensing, and visual merchandising in this detailed review.

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Fashion Promotion Strategies: A Comprehensive Guide

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Presentation Transcript

  1. Quiz Review Game Fashion- Chapter 12 Vocab

  2. What is overall term for ANY form of communication used to inform, persuade or remind people about products or enhance image? promotion

  3. Advertising is a non-paid message that communicates information about a company’s goods and services

  4. Publicity is any non-paid message that communicates information about a company’s goods and services

  5. Any short-term incentive used to interest customers in buying products is called this:(For example: buy one-get one, spend $75 and get free shipping, you will enter a raffle for a shopping spree…) sales promotion

  6. A special event that has live models and is theatrical and entertaining used to present fashion lines is called: fashion show

  7. What do we call any combination of these 4 components of promotion:sales promotionpublic relationsand publicityadvertising personal selling a promotional mix

  8. A name, design or symbol that identifies a business or organization is called a brand

  9. Licensing is a verbal agreement giving the rights to produce and promote a designer’s fashion

  10. What do we call a detailed, written guide a business develops to plan which promotional components they will use to reach their goals? fashion promotional plan

  11. The integrated look of entire store is called: visual merchandising

  12. What do merchandisers create to present their merchandise to attract customers so they will examine it and buy it? a display

  13. What are the permanent or movable store furnishings that are used to hold or display merchandise? fixtures

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