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Performance with Purpose

"Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence. I am not remotely interested in just being good." - Vince Lombardi .

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Performance with Purpose

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  1. "Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence. I am not remotely interested in just being good." - Vince Lombardi DeCA/EU-CC

  2. Performance with Purpose THE COMMISSARY … It's Worth The Trip! Supporting The Warfighter Supporting The Warfighter Thomas E. Milks Region Director DeCA/EU-CC

  3. Current Major Projects Note: There will be enlarged departments throughout DeCA/EU-CC

  4. Sustainment Projects DeCA/EU-CC

  5. Projected Store Closures DeCA/EU-CC

  6. Customer Breakout* *Source: Commissary Customer Service Survey (CCSS) **CONUS regions combined DeCA/EU-CC

  7. DeCA/EU-CC

  8. Virtual Commissary Process DeCA Europe Down Range Concept Customer WEB DeCA Europe Distribution Center Virtual Store Replenishment/Case orders Order Receipt Picking Packing Shipping Billing Bench Stock Fill Customer Service Cell MPS Customer Case Orders Satisfied Customer DeCA/EU-CC

  9. DeCA Europe Down Range Concept • Reach those customers w/o convenient access to existing commissary facilities • Distribution center operated by DeCA Europe • IAW postal regulations • Nonperishable commissary items • Rollout in increments • Start with 500 items DeCA/EU-CC

  10. DeCA Europe Down Range Concept • Available to specified authorized locations • APO ship-to-addresses • Customer authorization verified through DEERS • Secure payment authorization & payment process • Credit card, debit card, Pay Pal • DeCA accounting rules applied • Confirmation of order completion from DeCA Europe • Means for customer feedback DeCA/EU-CC

  11. UK Zone Beginning FY09 the Netherlands 8 Commissaries Schinnen England Chiévres RAF Menwith Hill Belgium RAF Alconbury RAF Lakenheath RAF Croughton ZM Office RAF Fairford RAF Mildenhall DeCA/EU-CC

  12. Ramstein Zone Beginning FY09 Germany 10 Commissaries Wiesbaden Spangdahlem Bitburg Baumholder Neubrücke Sembach Ramstein Heidelberg ZM Office Vogelweh Mannheim DeCA/EU-CC

  13. Bavaria Zone Beginning FY09 New Name Germany 11 Commissaries Schweinfurt Bamberg Grafenwöhr ZM Office Vilseck Kelley Barracks Hohenfels Illesheim Patch Barracks Ansbach Panzer Kaserne Garmisch DeCA/EU-CC

  14. Med Zone Beginning FY09 Vicenza Aviano 13 Commissaries Italy Turkey Livorno Portugal the Azores (Terceira Island) Ankara ZM Office Izmir Naples Incirlik Lajes Field Mineo Sigonella Cairo Spain Egypt Riyadh Saudi Arabia Rota DeCA/EU-CC

  15. DeCA Europe Accountability Certification Program • 2-week course held at Region • Raise professional level of store directors & administrators • Coursework major topics • Manpower, T&A, payroll, funding, contracting • Brand name resale, IT systems • Accountability control processes • Financial transactions & inventories • AIMS, SAVES, VRGC, STANFINS • Feedback overwhelmingly positive DeCA/EU-CC

  16. New Item Marketing • Flyer sent to stores along with monthly Through the Aisles • Placed in AAFES buddy list publications • Sent to PA offices • Placed on every DeCA/EU store web page • Sent to AFN radio, Base PAs & EU media • Sent as a link on all YAL responses • New flyer every month DeCA/EU-CC

  17. DeCA's Transformation Initiatives in Support of Army's Transformation • Natural items • Single serve Grab 'n Go • Organics • Self-help bakery cases • Combined deli/bakery ops • New chicken contract • 150 new chill items • New port for Riyadh • Closed 5 stores • Converted to NSPS • Won OCONUS Best Large Comsy • Won 13th Annual Merchandising Award • Opened 2 new stores • Nielson Cat. Mgt. Training • Gift certificates • Bag salads • Reusable bags • Natural beef • Seafood Road Show • Resets • Club pack sale • Case lot sale • Display contests • Created new accountability course DeCA/EU-CC

  18. HQ DeCA Best Commissary Award Winners DeCA's Annual Merchandising Contest Director’s Star Performer Awards Annual Large & Small Commissaries Director’s Gold & Silver Awards Semiannual Large & Small Commissaries DeCA's Annual Meat & Produce Merchandising Contests Annual Department Awards Large & Small Commissaries Local Awards Region Quarterly Sales Increase Large & Small Commissaries Monthly Best Themed Display Contest Large & Small Commissaries Industry Awards O n e - T i m e S t o r e E v e n t s 3rd Qtr Best Store in Zone Awards 4th Qtr Best Store in Zone Awards 1st Qtr Best Store in Zone Awards 2nd Qtr Best Store in Zone Awards Baseline - Stores Meet Minimum Basic DeCA/EU Operational Principles Region Awards Program DeCA/EU-CC

  19. Monthly Themed Contests In-Store Displays • Stores encouraged to participate & build massive displays • Monthly awards to best large & small stores • Selection based on customer eye appeal, sales potential, shopping ability & attractiveness • From FY-to-FY themes will vary • Examples might be • 1Q • Halloween; Thanksgiving; Tie-in w/HQ DeCA promotion • 2Q • Super Bowl; Valentine's Day; St. Patrick's Day • 3Q • Spring Cleaning; Memorial Day; Zone Feature • 4Q • Independence Day; BBQ Grill Party; Back to School DeCA/EU-CC

  20. Club Pack Program • Target 14 commissaries • Large stores for more bang • Geographical considerations • Choose items & quantities from entire club package • First one was Fantastic February • Jammin' July held 26th & 27th • Next one in January DeCA/EU-CC

  21. Seafood Road Show 1st-ever road shows in European commissariesEnjoy some "Surf & Turf"… King crab legs and claws Slipper lobster tails Tiger shrimp Atlantic salmon fillets Tilapia fillets Catfish fillets Tuna steak Bay scallops …and some “turf” too - Angus top loin roast AT GREAT $AVING$!! Up to 52%!! Ramstein √June 14-15 Patch Barracks √July 5-6 Heidelberg √July 19-20 Grafenwöhr √August 2-3 Wiesbaden August 16-17 Vogelweh August 30-31 RAF Lakenheath October 4-5 Aviano October 18-19 Very well received–Great success DeCA/EU-CC

  22. Case Lot Sale Results • 30 stores selected for May 2008 case lot • Geographical location considerations • Concentrated effort in these stores • 92 items • Sold 79K cases • Almost 18K more cases than May 2007 • Next case lot in September with same 30 stores DeCA/EU-CC

  23. Resets • Completed 6 major store resets CYTD • Expect 5 more by end of CY • Vilseck, Cairo, Incirlik, Ankara & Sembach • Impact on sales positive • E.g. • Aviano reset sales up $185K 3-week period after reset vs. '07 • Mannheim up $62K for 2 weeks after vs. '07 • Kelley up $12K for 1st week after vs. '07 • Store category plan-o-gram implementation policy • Applies to C & D stores • Live set plan-o-grams posted to Public Folders • SD has 30 days to complete at store level • DeCA/EU plan-o-grams based on DeCA/EU register movement DeCA/EU-CC

  24. Reusable Bags Nov 07 thru Jun 08 • Savvy Saver green bag sales • Units 154K • $107.5K • Keep Cool thermal bag sales • Units 17K • $25.5K • White plastic bag & brown paper bag usage • As measured from CDC to stores • Average use is trending down GO GREEN - DeCA IS COUNTING ON YOU DeCA/EU-CC

  25. Sales Analysis FYTD Jun 08 vs. '07 Meat Value Added $2.2M (Oct 07 to Jun 08) Natural $332K (Mar 08 to Jun 08) Pork +11.5% Grocery Dry +3.15% Chill +6.90% Freeze -1.29% Deli +0.27% Bakery +6.01% Seafood +35.86% Fresh Chicken Contract -7.31% Sodas (AAFES) -8.97% Produce Bag Salads +1.91% Plants +13.13% DeCA/EU-CC

  26. DeCA Europe FY08 Sales Sales In $M Note: 7.3% over target YTD Exceeded Target Every Month DeCA/EU-CC

  27. THE COMMISSARY … It's Worth The Trip! Thank You DeCA/EU-CC

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