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Understanding Teen Engagement with Social Networking Sites: Key Findings from 2006 Study

This report presents findings from a 2006 study conducted by the Pew Internet & American Life Project on social networking sites and their impact on teens and parents. It highlights that a significant majority of teens (87%) are online, yet 13% remain offline for various reasons. The study explores the two main appeals of social networking for youth: communication and content creation. It reveals that while most teens engage in safe online practices, there are concerns about privacy and parental awareness of online behaviors.

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Understanding Teen Engagement with Social Networking Sites: Key Findings from 2006 Study

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  1. Social Networking SitesNational Center For Missing and Exploited ChildrenDialogue on Social Networking Web SitesJune 22, 2006Washington, DC

  2. Methodology • Interviewed 1100 parent-child pairs via telephone • Sample pulled from RDD samples • 4 focus groups with MS & HS students (2004) and 7 focus groups (2006) • Tracking surveys of Adult Americans

  3. Teen & Parent Internet Basics • 87% of teens 12-17 online • 80% of parents online • 73% of all adult Americans online • Of 13% of teens who don’t go online, 1 in 10 say that fears, bad experiences, or their parents keep them offline • 47% of offline teens once went online • Overall only 7% of all American teens have never used the internet. • 62% of online Americans have broadband

  4. Social Networking • “Online Social Networks are web spaces where individuals can post information about themselves, usually by creating a profile or website, and where they can connect with others in the same network.” • Two main elements to social networking that relate to its appeal to teens (and young adults) • Connecting and communicating with others • Content creation a.k.a. self-expression

  5. Connecting and Communicating • 89% of online teens have ever sent or received email • 74% of online teens use instant messaging • 45% of ALL teens have a cellular phone • 38% of teens have sent a text message from a cell phone • Other activities of similar popularity – *84% of online teens have visited websites where they could learn more about movies, tv shows, music groups or sports stars *80% of online teens have played online games • You can do these things on the most popular social networking sites, too

  6. Teens and Content Creation • 57% of online teens have created content for the internet • 19% Blog • Website: personal (22%), group or school assignment (32%) • 33% Share original content • Artwork • Photos • Writing • Videos • Songs • 19% Remix content found online into a new creation

  7. Online Behavior Parent & Teen Attitudes • 81% of parents and 79% of teens agree that kids are not as careful as they should be about the information they give out online • 62% of parents and 62% of teens agree that kids do things online that they wouldn’t want their parents to know about • Overall, most parents believe that the internet is a good thing for their children

  8. http://www.pewinternet.org alenhart@pewinternet.org Amanda LenhartSenior Research SpecialistPew Internet & American Life Project

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