The Evolving Landscape of Consumer Expectations in the Digital Age

Dec 14, 2025

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In this insightful presentation by Keith Pardy at WFA Mumbai, we explore the shifting consumer landscape shaped by social networks and the rise of networked media. As traditional demographics fade, new consumer values emerge, emphasizing transparency, sustainability, and health. Brands must now align with consumer passion and ethics to foster meaningful connections. We delve into the implications of timely, relevant, and contextual marketing in an era where consumers are co-creators, and the challenge of meeting the needs of over 3 billion people looms large.

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The Evolving Landscape of Consumer Expectations in the Digital Age

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