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Wasatch Mountains

Wasatch Mountains. Event Planning. Mission and Vision:. Mission: Our purpose is to create the ideal event for our clients in a convenient and un-stressful way. Also, to provide high quality and professionalism to have our clients satisfied and coming back to plan their next event with us.

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Wasatch Mountains

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  1. Wasatch Mountains Event Planning

  2. Mission and Vision: • Mission: Our purpose is to create the ideal event for our clients in a convenient and un-stressful way. Also, to provide high quality and professionalism to have our clients satisfied and coming back to plan their next event with us. • Vision: To be the first choice for event planning in Salt Lake City, and transform the clients dreams in an event of a lifetime.

  3. Who We Are and What We Do • As event planners, we are a sub segment of the tourism industry. • Founded and located in Salt Lake City, UT. We serve the greater salt lake area and coordinate events from Provo to Ogden • Tasks are divided between the social and corporate market. We consult, plan, organize, decorate and administer events to the clients liking: very customer oriented and dependent. • Examples are weddings, birthdays, receptions, corporate gatherings, formals affairs, etc.

  4. Our Services • Our venue has indoor and outdoor options • Planning, organizing, decorating for specific events. • Photography and Music options • Equipment rental

  5. Competition • There are more than 20 event planning companies in the Salt Lake area……. • Our advantages: -We work from our office as well as our venue. Not at event planners have their own venue to work from and sell simultaneously -Indoor and outdoor options -Sustainable acts: compost, recycle glass material, motion sensor lights. -We offer a flat rate that is all inclusive and do not add charges to our clients.

  6. Partners and Promotions • To increase our marketing and sales, we are partnered with a few catering companies as well and hotels in Salt Lake City. • During our high season (May – August), we offer the following promotions: - Discount on our photography and music services -Have more than 150 people attending your event, the client receives a discount on catering. -Like on Facebook or follow us on twitter, the client receives a discount.

  7. Target Market • Age: anywhere from 18 to 75. • Education level: high school graduates – masters degrees • Income Bracket: Upper-middle class • Marital Status: married or single, with children or no children • Men and Women (mostly women) • The greater Salt Lake area and Utah valley.

  8. Sales and Marketing • 20% of our budget goes towards our marketing efforts. • Market Primarily in local magazines such as Salt Lake Magazine, and well as national wedding magazines. • Social Media: Facebook, Twitter, Blog, and personal website. • With our partners, we would be marketed through their mediums as well and have our name associated with their products.

  9. Financials • Start up cost: $500,000 • 1st Year Expenses: $1,000,000 • Net income after 1st year: $200,000

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