OREGON STATE MARINE BOARD Strategic Plan 2011-2016

1. OREGON STATE MARINE BOARDStrategic Plan 2011-2016 Mission / Vision – Update Presented by: Stuart Jantze Boating Facilities Designer 22 October 2013

2. Goal 1: Assure that the agency’s work scope includes all recreational boaters in the state. Strategies Addressed • Strategy 1.1 (Phase I) • Review OSMB’s mission and vision to ensure they accurately reflect current and future needs of the entire boating community of Oregon. • Phase II • Consider modifying the agency’s name and logo to reflect its current and future activities. Mission & Vision Update

3. Develop one or more proposed mission and vision statements to present to the Board for consideration and adoption. • Determine whether current agency name & logo is consistent with the existing and proposed new mission/vision statement. If not, hire image/graphic consultant to develop options to present to agency employees and the Board. Present agency name and logo options to Board. • Integrate new name & logo, along with agency mission & vision into all appropriate places. Project Deliverables Mission & Vision Update

4. Appoint a project manager & internal staff • Develop external advisory committee • Construct a survey of agency stakeholders • Draft mission, vision, and values • Possibly develop new agency name & logo Work Breakdown Structure Mission & Vision Update

5. Project Champion Jean Quinsey Board Member • Project Champion Jen Tonneson Board Member • Project Manager Stuart Jantze Boating Facilities • Project Sponsor Marty Law Boating Safety • Project Sponsor* Scott Brewen Marine Director • Staff Member John Berry Registration • Staff Member Glenn DolphinBoating Safety • Staff Member Kristin NoppAdministration • Staff Member Katie Phelan Boating Facilities • Staff Member Kristy Smith Administration • *Due to the retirement of Marty Law, Scott Brewen replaced him as project sponsor. Mission & Vision Staff Mission & Vision Update

6. Identify Agency Stakeholders • Identify Stakeholders to Fill Advisory Role • Invite Stakeholders into the Process Advisor Selection Mission & Vision Update

7. Maureen Booher Crook County Parks • David Lane Oregon Dept. of Fish & Wildlife • Mark McCuddy McCuddy’s Marina • Jon Bock Lane County Sheriff’s Office • Jim Coker Lower Columbia Canoe Club • Rob Blickensderfer Willamette Kayak and Canoe Club • Grant Scheele Grant’s Guide Service • K.C. McCommas Wake Boarding in Portland • Mark Roth The Dalles Yacht Club • Trey Carskadon Angler & Former Board Member • Bruce KofflerKoffler Boats • Scott Coleman Underway LLC • Glen Wood US Coast Guard Auxiliary • Bud Shoemake Port of Toledo Mission & Vision Advisors Mission & Vision Update

8. Age, gender, location asked • What type of watercraft do you use? • What do you think of the agency mission? • What do you think of the agency name? • What do you think of the agency logo? Boater Survey Mission & Vision Update

9. Survey Review • Motor-boaters • 1,500 mailed to random sample • 134 returned, 9 percent • AIS Permit Holders • 1,500 mailed to random sample • 351 returned, 23 percent • Boat Show • 2 received • Online • 6 received Survey Sent Mission & Vision Update

10. Does the agency name “Oregon State Marine Board” reflect your vision of the agency? • Motor-Boaters • Yes = 114 • General trend is that the name works for the respondents. • No = 6 • Two comments • did not reflect • question asked. • Blank = 14 Survey Review Mission & Vision Update

11. Does the agency name “Oregon State Marine Board” reflect your vision of the agency? • AIS Permit Holders • Yes = 45 • General trend is that the name works. • No = 28 • General trend is that name doesn’t make sense. • Blank = 45 • General trend • showed that it’s • indifferent. Survey Review Mission & Vision Update

12. Current Agency Mission Statement: • "The Oregon State Marine Board is Oregon's recreational boating agency, dedicated to safety, education and access in an enhanced environment." • Advisory Drafted Mission Statement: • “Serving Oregon’s recreational boating public through education, enforcement, access, and environmental stewardship for a safe & enjoyable experience.” Mission Mission & Vision Update

13. Current Agency Vision Statement: • “The Oregon State Marine Board serves Oregon boaters by carefully using boater fees to create quality boating access, marine law enforcement and safety and environmental education. We strive to provide excellent customer service, to leverage facility funds, to partner broadly and to provide economic benefits in urban and rural communities statewide. We will work hard to maintain our position as a national leader in recreational boating”. • Advisory Drafted Vision Statement: • “A collaborative community providing opportunities for all boaters* to safely and respectfully experience Oregon’s waterways.” • *Advisory debate between term “boater” and “waterway user”. Vision Mission & Vision Update

14. Advisors recommend proceeding with both logo and name change. • Logo and name both fit the proposed mission and vision however an updated logo and name are thought to be more inclusive to all recreational boaters. • Advisors recommend not forgetting the past of a successful agency when considering new name and logo but bridging the perceived gap between user groups. • Recommend proceeding forward with exploring name and logo change. Perform due diligence for cost, risks, unintended consequences. Name & Logo Mission & Vision Update

15. QUESTIONS? What Say You? Mission & Vision Update