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2013-2016 Strategic Plan

2013-2016 Strategic Plan. Trans-Orange Conference Communications Director Thulani Mkhize. Mandate Ephesians 4:29 “Let no corrupt communication proceed out of your mouth, but that which us good to the use of edifying, that it may minister grace unto the hearers”.

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2013-2016 Strategic Plan

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  1. 2013-2016 Strategic Plan Trans-Orange Conference Communications Director Thulani Mkhize

  2. Mandate Ephesians 4:29 “Let no corrupt communication proceed out of your mouth, but that which us good to the use of edifying, that it may minister grace unto the hearers”. EG. White. Evangelism, pg. 128 "The character and importance of our work are judged by the efforts made to bring it before the public.“ Conviction We believe as the communications department that God has placed upon us a great and solemn responsibility to assist every worker at the TOC office to effectively communicate, within and beyond the TOC borders effectively; properly, maintaining our church brand and communicating the love and sacrifice of our Saviour Jesus Christ. At a time where the reputation of the church has been tainted less of integrity and many voices seek to rise as official, we understand it to be our role to ensure that our communication must be correct, true, and builds a bridge of hope to all those we come across. Commitment We are committed to be our best and ensuring that the TOC family never remains in the dark, but through all means possible, make it possible for the office, workers and the entire church share the right information. We have made it our burden that the stranger within our gates, should never be compelled to return without help or attention, but that we can be of help even in our absence, by placing measures of help that all may be saved. Plea We ask for your prayers and support as we undertake this task of serving you and doing our earnest part in His vineyard! Communications Department Strategic Plan

  3. Communications Department Strategic Plan “Building Bridges of Hope” General Conference Mission Statement Communications Department Seventh-day Adventist Church

  4. Purpose The communications department seeks to build bridges of hope while it endeavors to create a favorable image of the church and its mission, life, and activities that will encourage people to become followers of Christ. These bridges may be accomplished by building trust among groups of people by the sharing of accurate information using contemporary technologies and methods of communication to reach the diverse audiences, both within and without the church, with an open, responsible, and hope-filled communication program. SDA Ministers Handbook, pg. 62 Communications Department Strategic Plan

  5. Goals Manage the release of accurate information Effect ‘real time’ Communication strategies within the TOC Maintain the church brand in all public relations within and beyond church borders Communication integration between the TOC, Southern Africa Union (SAUC), Southern Africa Indian-Ocean Division (SID) and the General Conference (GC) Communications Department Strategic Plan

  6. Scope The TOC Communications Department (TOCCOM) seeks to fulfil the mandate of the TOC Regular Session of the 11th Triennial 2013 of the Seventh-day Adventist (SDA) church by building bridges of hope in the TOC office, workers, and churches in the four (4) proposed methods: Information Technology (IT) Telecommunications Branding & Marketing Media Communications Department Strategic Plan

  7. Information Technology (IT) Internal (Intranet) & External Public Relations, IT & Communications Policies Data Management System Church Websites, Templates Pastoral Communications Social Networks TOC Mobile App Communications Department Strategic Plan

  8. Telecommunications TOC Toll Free Line • Prayer Line • Spiritual Support • Trauma Counselling Communications Department Strategic Plan

  9. Branding & Marketing - Brand Management & Signage - Corporate Gifts & Clothing - Advertisements - IT, Logo Usage Policies - General Public Relations Communications Department Strategic Plan

  10. Media Media Centre Public Address Systems Broadcasting (E-Ministries) • 1 Gospel • Isambulo • Hope Channel • 3ABN Radio • Adventist World Radio (AWR) • TOC Radio Newsletters • Maranatha Magazine • TOC Magazine Communications Department Strategic Plan

  11. IT Telecommunications Communications Department Strategic Plan

  12. Media Branding & Marketing Communications Department Strategic Plan

  13. Target Groups Office Departments Workers Churches Civil Sector Private Sector Communities SDA Worldwide Community Fundraising Relations Adventist Laymen & Services (ASI) Sales from TOC Corporate Gifts for all Departments TOC Mobile Application Sales from recordings of presentations from Media Centre Income from Airtime Purchase (TOC Media Centre, Radio) Music Recordings from Media Centre Donations Communications Department Strategic Plan

  14. Work Schedule Triennial Plan Communications Department Strategic Plan

  15. Analyses Weaknesses Our department may lose the required support if not realized as major in the core mission of the church. Threats The minimal attention provided for this department and lack of staff; threatens the growth to communicate our brand in real time, correctly, within the policies of the SDA church to our members and the world at large. We may miss the opportunity to mingle as the salt is expected within the borders of the church and beyond. Strengths Information Technology makes our lives easier and more convenient to communicate. We therefore want to take advantage of the revolution of faith as expressed by the TOC family and move into the future with the required speed to realize faster results as we build the bridges of hope. We don’t see a difference between communication and technology in our modern day. Opportunities We are ministering in a post modern day, without a doubt we know that communication is key. The recent history of our conference exposed us to the lack of correct, real time and official information that our desk should provide. We therefore are putting our plough in the fattened soil, ready for cultivation; as the world seeks the correct image of a church ready for her Saviour. Through E-Ministries we rich millions in seconds to communicate the three angels message, and through the toll free line; we are ever present to souls seeking the touch of The Lord through our ministry, this method copies the attribute of our God, the One who never sleeps no slumbers, but watches over Israel. Our department avail the TOC out of office 24/7, and 365 days, with the ability of retrieving from the memory lane. Communications Department Strategic Plan

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