1 / 37

Drones and public opinion

Drones and public opinion. A/Prof John Fitzgerald Criminology, University of Melbourne . Source: http ://www.suasnews.com/2012/12/19965/foxkopter-australian-cricket-umpire/foxkopter-2 /. Outline . Drones and applications Public opinion Fear Future Fun Framing : Context sensitivity

manton
Télécharger la présentation

Drones and public opinion

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Drones and public opinion A/Prof John Fitzgerald Criminology, University of Melbourne Source: http://www.suasnews.com/2012/12/19965/foxkopter-australian-cricket-umpire/foxkopter-2/

  2. Outline • Drones and applications • Public opinion • Fear • Future • Fun • Framing : Context sensitivity • Mission not the machine • The Feeling is the message

  3. Definitions :Drone taxonomy (CASA/ICAO)

  4. Public opinion: Boeing (2003) • MacSween-George, (2003) (n=120) • Acceptable applications for UAVs • Fire fighting, crop dusting, cargo transport • Four test conditions to influence opinion: • UAV information • Statistical data • Emotional influences • Combined statistical and emotional influences 2nd AIAA "Unmanned Unlimited" Conf. and Workshop & Exhibit A Public Opinion Survey- Unmanned Aerial Vehicles for Cargo, Commercial, and Passenger Transportation

  5. Drone applications • Surveillance • War and conflict (Security) • Emergency services • Eco monitoring (ivory) • Industry monitoring (viticulture, chicken farms) • Environmental monitoring (Heat stress,drought) • Journalism (Christmas Island, Syria) • Entertainment (foxcopter, film making, ) • Delivery and logistics (text books, blood products)

  6. Public opinion • Looking-glass self (Cooley (1902) • Frame analysis (Goffman, 1974) • Spiral of silence (Noelle-Neumann,1984) • Role of media / fear (Altheide, 2002) • Framing • Agenda setting • Frame contestation (Brewer & Gross 2005; Chong & Druckman2007) • Affective vulnerability (Thrift, 2008) • Social media – human sensor networks • Gov2.0 Altheide, D.(2002)Creating Fear: News and the Construction of Crisis. New York: Aldine De Gruyter. Noelle-Neumann, E. (1984), The spiral of silence: Public opinion – our social skin, Chicago: The University of Chicago Press.

  7. Public opinion • Blumer(1948) Polling and Public opinion • Fairclough(1991) Critical discourse analysis • Zetterberg (2003) Social science and opinion • Things we must express collectively – politics • Opinions that we may express – voxpopuli

  8. Framings Fun Fear Future

  9. Framings – fear • Military deployments • Armed UAVs • Domestic deployments • Privacy concerns • Physical safety - crowds

  10. Military Drones and public opinion • Do you approve or disapprove of of the US using drone strikes to target extremists http://www.pewglobal.org/database/indicator/52/

  11. Military Drones and public opinion • Full question: • “Do you approve or disapprove of the United States conducting missile strikes from pilotless aircraft called drones to target extremists in countries such as Pakistan, Yemen and Somalia? “ http://www.pewglobal.org/database/indicator/52/

  12. Military Drones and public opinion • Gallup (March 2013) • 65% in favour of using drones against suspected terrorists in other countries, 28% disapproved. • NBC News, Wall Street Journal(June 2013) • 66% in favour of using drones against suspected terrorists abroad , 16% opposed. • YouGov • 60% approved while 18% disapproved. • Same question with the caveat ‘even if innocent civilians may also be killed? • 25% approval , 52% opposed • http://affairstoday.co.uk/american-public-opinion-and-drone-strikes/#sthash.9zqhApVE.dpuf http://www.pewresearch.org/fact-tank/2013/10/23/report-questions-drone-use-widely-unpopular-globally-but-not-in-the-u-s/

  13. Fear : safety • Tam (2011) Purdue University Student report • Email questionnaire (n=158) • Midwestern university staff • International Society of Aircraft Traders (ISTAT) • Repeating MacSween (2003) Source: http://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1002&context=atgrads

  14. Fear: Safety Passenger transport Source: http://docs.lib.purdue.edu/cgi/viewcontent.cgi?article=1002&context=atgrads

  15. CCTV and public opinion • Ditton (2000) • Strong support (65-90%) • Context sensitive • Age, gender, time of day, location, prior victimisation • Approx. 33% concerned with privacy • No evidence that CCTV reduced fear of crime • High level of trust in police using data • 44% CCTV will erode civil liberties • 70% “CCTV might stop the innocent from being wrongly accused” • People more concerned about being viewed in streets than shops • “If CCTV cameras were installed in this street would you feel more safe or less safe alone at this time of day ?” • 42% the same • 56% safer • Making the safe feel safer, rather than making the unsafe feel safe

  16. Future: Media framing • US media • 60 Minutes – Amazon (December 2013) • Positioning Amazon before cyber Monday • Other drone PR stunts • Textbook drone delivery • Cake drone delivery • Pizza drone delivery • Parcel delivery drones • Beer delivery drones • Taco delivery drones • Sushi delivery drones • General delivery drones Source: http://www.businessinsider.com.au/why-amazon-announced-delivery-drones-2013-12

  17. Future: Medical supplies • Matternet – HIV AIDS blood tests deliveries DHL (Dec 2013, test flight Bonn, 3Kg medicine)http://www.myfoxny.com/Story/24172205/german-firm-testing-drones-to-deliver-goods

  18. Fun: Attitudes to drones logistics • Drone2Home (Netflix) parody Source: https://www.youtube.com/watch?feature=player_embedded&v=ucz3JpvDQjk

  19. Fun: Attitudes to drones logistics • Dominos domicopter • Dolphinsafari.com Source: https://www.youtube.com/watch?v=_tnQLPO-8TY Source: https://www.youtube.com/watch?v=Bo_f8mV5khg&list=RDucz3JpvDQjk&index=13

  20. Image of delivery drones • Q: “Do you favor or oppose allowing private companies inside the United States to use unmanned drones to deliver packages ? “ | 31% favour | 44% oppose Source: https://today.yougov.com/news/2014/01/03/public-wary-commercial-drones/

  21. Image of delivery drones • Which of the following words do you think best describes Amazon’s announcement that it wants to use drones to deliver packages? Source: https://today.yougov.com/news/2014/01/03/public-wary-commercial-drones/

  22. Public opinion: Monmouth University • Monmouth public polling institute (August 2013) • General population (CATI weighted , n= 1012) • To ascertain levels of public support for different drone applications Source: http://www.monmouth.edu/assets/0/32212254770/32212254991/32212254992/32212254994/32212254995/30064771087/409aecfb-3897-4360-8a05-03838ba69e46.pdf

  23. Fear : Public opinion: Monmouth University • Do you support or oppose the use of drones to: Source: http://www.monmouth.edu/assets/0/32212254770/32212254991/32212254992/32212254994/32212254995/30064771087/409aecfb-3897-4360-8a05-03838ba69e46.pdf

  24. Fear: Public opinion: Monmouth University Source: http://www.monmouth.edu/assets/0/32212254770/32212254991/32212254992/32212254994/32212254995/30064771087/409aecfb-3897-4360-8a05-03838ba69e46.pdf

  25. Trust - CCTV

  26. Public opinion: Duke • Eyerman et al (2013) • Ohio Law enforcement (n=119, 16% response) • General population (online panel 2119: 59% response) • To enhance understanding of public perceptions and law enforcement concerns Source: http://sites.duke.edu/ihss/files/2013/06/UAS-Research-Brief.pdf

  27. Public opinion: Duke (2013) Public support by type of use – General population Source: http://sites.duke.edu/ihss/files/2013/06/UAS-Research-Brief.pdf

  28. Public opinion: Duke Applications – law enforcement Source: http://sites.duke.edu/ihss/files/2013/06/UAS-Research-Brief.pdf

  29. Public opinion: Duke Concerns– General population Source: http://sites.duke.edu/ihss/files/2013/06/UAS-Research-Brief.pdf

  30. Trust – regulation of commercial Source: https://today.yougov.com/news/2014/01/03/public-wary-commercial-drones/

  31. Trust – regulation of commercial Source: https://today.yougov.com/news/2014/01/03/public-wary-commercial-drones/

  32. Trust – regulation of commercial Source: https://today.yougov.com/news/2014/01/03/public-wary-commercial-drones/

  33. Contested framing • Cascading activation • Framing selects some aspects of a perceived reality and make them more salient in such a way as to promote a particular problem definition, causal interpretation, moral evaluation, and/or treatment recommendation” (Entman, 1993, p. 52) • Interpretive frames activate and spread from the top level of a stratified system to the network of nonadministration elites, and on to news organizations, their texts, and the public • Interpretations / contestations feed back from lower to higher levels • Frame contestation shapes public opinion Rowling et al (2013) International Journal of Communication 7:2231-2253

  34. Contested framing

  35. Public opinion: rationalist • Seven Stages of public opinion (Yankelovich 1991) • awareness, • a sense of urgency or a demand for action, • a search for solutions, • reaction and resistance, • wrestling with alternative choices, • intellectual assent, or resolution at the cognitive level, and • full resolution--moral, emotional, and intellectual. • Public opinion is shaky and unstable unless it reaches the maturity of the seventh stage. Yankelovich D (1991)

  36. Singapore Kindness movement • Wrestling emotions • Source: https://www.youtube.com/watch?feature=player_embedded&v=sj4A6g2GP30

  37. Happiness from the skies • Singapore kindness movement • May 2014, Guest workers + residents • "By deploying drone technology in a new, creative and entirely unexpected way, we created asimple delivery system that not only brought a little happiness to two disparate segments of society but also built an invisible bridge that connects the guest workers to the local community. It also forces us to completely re-evaluate our perceptions of drones that are so often associated with negative news reports and violence," added O&M AP CCO Eugene Cheong. Source: http://www.campaignbriefasia.com/2014/05/the-skies-were-filled-with.html

More Related