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Mark Thompson Account Manager/Rayovac Industrial 800-331-4522 ext.4844

Mark Thompson Account Manager/Rayovac Industrial 800-331-4522 ext.4844. Why Rayovac…. Rayovac delivers a complete program - Maximizing our ability to exceed your battery and flashlight requirements Rayovac is the Industrial Market Leader

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Mark Thompson Account Manager/Rayovac Industrial 800-331-4522 ext.4844

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  1. Mark Thompson Account Manager/Rayovac Industrial 800-331-4522 ext.4844

  2. Why Rayovac… • Rayovac delivers a complete program • - Maximizing our ability to exceed your battery and flashlight requirements • Rayovac is the Industrial Market Leader • - Rayovac at 61%, Energizer at 26% Duracell at 10% • “Rayovac Lasts as long as the competition” • - Standardized (ANSI) tests continue to prove our Great Performance! • Ideal, convenient packaging • Re-closable Alkaline Battery Contractor Packs • Simple Shrink Wrapped Options • Flashlight leaders • - Affordable price points to meet the requirements of Industry, Construction and Sports • Year round promotional programs • - Continually rewarding loyal customers Rayovac is the Wholesale Market Leader & The Best Value for All of Your Power and Lighting Needs

  3. Rayovac Delivers More Value Since 1906, Rayovac batteries have been delivering superior value to the end-user. We spend less on advertising and more on making sure you keep more money in your pocket. All the while, we continue to deliver the same great performance you expect and deserve. • #1 Industrial Battery Brand • Continue to Deliver Same Great Performance You Expect and Deserve • Costs You Less • You owe it to Yourself to Try Rayovac Today!

  4. Independent Study Confirms: Rayovac is #1 Total C & I Market $220 Million Rayovac Dollar Share 61% Industrial Alkaline $ Market Share Industrial Flashlight $ Market Share Source: Matousek Study Top 100 Industrial/Electrical Distributors

  5. American National Standards Institute Tests… show that Rayovac Alkaline Batteries last as long as our major competitors • Rayovac alkaline batteries… • - Are manufactured in the USA! • - Have a 7 year shelf life! • - Have individual “best use by dates” on every battery Message… We all make a competitive high performance alkaline battery! 2% -3% performance difference is rarely detected by the end-user! Average of all ANSI C18.1 Performance tests

  6. Rayovac Duracell Energizer 110% 102% 102% 102% 102% 101% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 99% 99% 100% 97% 90% % of Rayovac 80% 70% 60% AA AAA C D 9V Mkt Wt Current Market Sample ANSI positions

  7. 150% Rayovac Duracell Coppertop 140% Energizer Max 130% % of Rayovac 1998 120% 110% 100% 1998 1999 2000 2001 2002 2002 2003 2004 2006 2008 Max Plus Alkaline AA Performance ANSI Test Trends (Simulating cameras, toys, games, radios) Rayovac 1998 = 100%

  8. Rayovac is Winning in the Marketplace! Rayovac is up 27% while Duracell and Energizer are down an average of 11%, declining 2X’s faster than the Total Market Source: Nielsen FDM wWM 52 WE Oct 24, 2009

  9. Ideal, Convenient Packaging Reclosable Contractor Packs Easy to use Shrink Wrapped BULK options All packaging options available in every standard size

  10. ROUGHNECK FLEX360 High Performance LED 130 Lumens Grips to anything to make the job trouble-free. Clamp on to a 2x4 or your work bench Use the Magnet to illuminate from a metal beam or car hood Flexible head ensures beam is exactly where you need it Rotates 180 degrees Pivots 90 degrees Run Time: 12 hrs (high) 50 hrs (low) Beam Distance: 130 meters / 415’ Spot to Flood Toolbox Tough Runs on 3AA Batteries, Included SRP: $29.99 RNC3AA-B

  11. 7090XRE Cree LED lasts for 100,000 hours Water Resistant Yields an amazing 190 lumens (High) and 85 Lumens (Low) Powered by 3 C Batteries Run Time: 100 Hours Anodized Aluminum Body finished by CNC Machine Rubber Comfort Grip Titanium Color 4 Watt 3C 200 Lumen LED Long range bright LED, 4W and 180 Lumen metal LED. Similar lights cost in excess of $100.00 SE4W3C

  12. 1W Mini LED Flashlight • High Performance LED lasts for 100,000 Hours • 80 Lumens • Run Time: 10 Hours • Impact Resistant: 9’ Drop Test • Water Resistant • 2 Modes: High and Low • Powered by 3 AAA Batteries (included) • Anodized Aluminum Body Finished by CNC Machine • Rubber Comfort Grip • Includes Holster SE3AAAMN-B

  13. New Battery Technology 10 year service life (in smoke alarms) Meets building codes requiring a 10 year smoke alarm battery! Part #: R9VL-1 Case Quantity: 12 Turn back your clock, change your smoke detector battery to Rayovac’s 9V Lithium and don’t do it again for 10 years! Quickly becoming a mandatory requirement for smoke detectorsby many states and municipalities in the US

  14. Commercial MRO Market Could use this to show high prevalence of AAA’s used in the Commercial MRO Market. Our AAA performance is great! Hotel usage (I.e. remotes, smoke detectors, pen lights) drive battery size breakdown for this segment. Beepers and flashlights are key applications for commercial buildings.

  15. Contractors Market In addition to flashlights, beepers are a major application.

  16. Responsible for Purchasing Batteries? Flashlights & Testing Equipmt YES YES SOMETIMES Decision Maker Combination Equipment & Supplies Buyer Only Equipment & Supplies Buyer and Office Manager Beepers YES NO YES Contractors Market BUYING PROCESS The decision makers for batteries could be the equipment and supplies buyer or this buyer and the office manager. There are differences in battery purchasing responsibilities. Regardless of decision maker, contractors perceive batteries as a tertiary, commodity item and purchase on an As Needed basis.

  17. Industrial MRO Market Industrial MRO end users perceive batteries as a tertiary, commodity item that is part of a larger supplies bundle. As a result, batteries are purchased decentrally (I.e. location by location) and typically on an as needed basis. Relatively high share of AAA and AA driven by beepers as well as other equipment (e.g. flashlights, testing equipment, scanners.)

  18. Education / Prisons Market Universities, colleges and Federal/State prisons -Typically government institutions that require multiple bids and contracts -Purchase centrally via purchasing department Primarily K-12 -Often individuals buying batteries and being reimbursed Battery size share reflects the wide variety of applications within this market. Flashlights & beepers are still the biggest applications. Batteries are purchased both centrally (via the purchasing department) and decentrally, depending upon the size of the end-user organization.

  19. PURCHASE METHOD BY MARKET Energy/ Comm’l Industrial Education/ Trans- Total Utilities Healthcare MRO Contractors MRO Prisons portation Sample Market Size $58.6M $32.8M $15.2M $12.7M $17.9M $14.3M $11.0M $162.5M Direct 1% 0% 0% 0% 0% 0% 1% 1% Pseudo-Direct 7% 14% 0% 0% 0% 0% 0% 5% Bid 7% 14% 0% 0% 10% 27% 15% 10% Blanket 18% 21% 0% 3% 17% 16% 15% 15% As Needed 67% 51% 100% 97% 73% 57% 69% 69% TOTAL 100% 100% 100% 100% 100% 100% 100% 100% Given the tertiary role of batteries and the relatively low purchase volumes, nearly 2/3 of the total market is “as needed.”

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