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Impact of Talk Show Viewing on Adolescent Attitudes Towards Social Issues

This study by Davis and Mares (1998) explored the effects of talk show viewing on adolescents' attitudes regarding social issues like teen sex, pregnancy, and runaways. Conducted with a non-random sample of 292 students from two public and one private high school in North Carolina, the research utilized questionnaires to assess viewing habits and perceived behaviors. Findings revealed that 46% of participants watched talk shows regularly, with Ricki Lake, Oprah, and Montel being the most popular. Heavy viewers were more likely to overestimate certain behaviors, but the study concluded that blanket condemnation of talk shows is unwarranted.

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Impact of Talk Show Viewing on Adolescent Attitudes Towards Social Issues

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  1. Davis & Mares “Effects of talk show viewing on adolescents” (1998)

  2. Design • Non-random sample of 292 students from 2 public and 1 private high school in NC • Questionnaire • Attitudes toward social issues • Teen sex • Teen pregnancy • Teen runaways • Shows watched

  3. Findings • 46% watched sometime or every day • Ricki Lake 41% • Oprah 36% • Montel 31% • Statistical relationships • Most subjects overestimated the behaviors, but heavy viewers were more likely to do so • Trivialization of the issues did not take place

  4. Interpretation • Blanket condemnation of talk shows is not warranted

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