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NM3223 Assignment 6 Photo Analysis

NM3223 Assignment 6 Photo Analysis. By Mike Lim Chee Han Lim Zhen Qin. Tommy Jeans. Ad is found in CLEO magazine Young adults readers, predominantly female Females purchase for themselves & partners. Pierce’s Statement.

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NM3223 Assignment 6 Photo Analysis

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  1. NM3223 Assignment 6Photo Analysis • ByMike Lim Chee HanLim Zhen Qin

  2. Tommy Jeans • Ad is found in CLEO magazine • Young adults readers, predominantly female • Females purchase for themselves & partners

  3. Pierce’s Statement • Something which stands to somebody for something in some respect or capacity • audience not monolithic • same image may have varied meanings depending on our way of life, upbringing, amongst other factors

  4. Body Position • Female model leaning on the male model • Male model sits upright • Arms form a circle to keep viewer’s attention on the picture

  5. Body Language • Male model's hug • Protective? • Possessive? • Male model's right fist • Semi fist • Thumbs-up

  6. Body Language • Male model's hug • Protective? • Possessive? • Male model's right fist • Semi fist • Thumbs-up

  7. Body Language • Female model's hug • Implies desirability of male • Appears subservientBUTunderlying meaning suggest other wise

  8. Tension Within • Statue of the Buddha • Pursuit of Nirvana (Nothingness) • Nothingness embodied by something

  9. Tension Within • Statue of Shiva Nataraja • Shows Shiva dancing • Movement shown through stasis

  10. Tension Within • Female model’s hug • Male in photo looks aggressive, dominant • Female keeping the male in check

  11. The Look • Male dominant look • Associate clothing with certain type of people and certain type of people he can end up with

  12. The Look • Male dominant look • Associate clothing with certain type of people and certain type of people he can end up with

  13. The Look • Female’s half-smile/ knowing smile • Looks happy to be there • Associates clothing with certain type of people

  14. The Look • Female’s half-smile/ knowing smile • Looks happy to be there • Associates clothing with certain type of people

  15. The Gaze • Principles of Laura Mulvey’s Gaze theory • Male exerts a gaze on female. Denying them agency. • Leads to objectification of woman. • Voyeuristic in nature

  16. The Gaze • Both models “look” at the audience • Returned gaze = disruption of voyeuristic gaze • Leads to uneasiness and shifting of focus.

  17. The Gaze • Both models “look” at the audience • Returned gaze = disruption of voyeuristic gaze • Leads to uneasiness and shifting of focus.

  18. The Gaze • Every one in ad is “looking” at the audience • Model in stripes • audience becomes object of scrutiny

  19. Conclusion • Ad is effective • Audience will look at the apparels • Many implicit details that prompt buying action

  20. End

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