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CALS Green

CALS Green. Energy Conservation and Sustainability Initiative at the Cornell College of Agriculture and Life Sciences. Sticker Shock. Cornell uses the equivalent of .1% of NY state electricity College of Agriculture and Life Sciences is the largest college consumer of energy.

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CALS Green

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  1. CALS Green Energy Conservation and Sustainability Initiativeat the Cornell College of Agriculture and Life Sciences

  2. Sticker Shock • Cornell uses the equivalent of .1% of NY state electricity • College of Agriculture and Life Sciences is the largest college consumer of energy

  3. Motivating Behavioral Change Phases of Behavioral Change: Education Motivation Repetition

  4. Understanding AudiencePre-Pilot Construction Survey Highlights • 64% response rate • Consistent support for conservation and high levels of awareness • Opportunity: “It is not my responsibility to help Cornell reduce it’s energy use.” 85% disagreed or strongly disagreed • Challenge: “If I wanted to, I could reduce my energy use at work.”12% disagreed, 30% neutral, 45% agreed

  5. Sample Building Profile (Bradfield Hall)

  6. Partnerships • Institutional challenge: Time a scarce resource/competing demands

  7. Education • Social Networks; Facebook vs. Twitter • Leverage Internet to motivate personal change • Embedded Research Elements; several disciplines including behavioral science, environmental engineering, and computer science

  8. Repetition: Web/Individual Inter-action

  9. (Web partners: CMU, NSF, Google, Intel)

  10. Motivation: Friendly Competition • Participation in Stepgreen • Carbon reduction as measured by personal actions • Spot checks • Energy savings

  11. Higher Goals • Wine and Cheese • Saving the planet • High Visibility Maintained by: • Weekly updates on building competition communicated in publicly visible way • Video competition • Recognition for individuals who go above and beyond • Branding • Buy-in by central • Building awards – party for winners at end of year

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