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Network Mapping Project f or TechSoup community strategy June 25 checkpoint

This project focuses on identifying key influencers in the TechSoup community and enhancing relationships through targeted social media engagement. We aim to prioritize relevant content sharing and requests for mentions, rather than just creating a network map. Our efforts also include expanding our outreach to corporations and foundations while aligning on key interests such as philanthropy, open data, and community-building. Recent insights reveal trending hashtags and notable influencers to connect with, optimizing our strategy for impactful community involvement.

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Network Mapping Project f or TechSoup community strategy June 25 checkpoint

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  1. Angela Yu @wangela Marketing | Microsoft | ChangeBlogger Network Mapping Projectfor TechSoup community strategyJune 25 checkpoint Network Mapping Project overview

  2. Re-Focus • This project is not about creating the map • Discover who is influential and what they are talking about • Their current connection to TechSoup is less important...once TechSoup follows them, tweets relevant content, and prioritizes @mentions to them the relationships will build • Community Team can encourage more participation on Facebook and LinkedIn, but mapping the individuals is lower priority • Make it ACTIONABLE • Target expansion of network through new org types • Corporations • Foundations • Align on key interests • Philanthropy and CSR • Open Data / Big Data • Community-building

  3. Influential Network Growth • Corporations • Foundations • Officers and Leaders • Align on key interests • Philanthropy and CSR • Open Data / Big Data • Community-building 6/25 report shows this

  4. Influentials on Twitter: Open Data *Size is proportional to # of followers Download this image here and source spreadsheet here (requires install of NodeXL plugin for Excel)

  5. Insights • Hashtag popularity • #opendata is by far the most popular; #civicdata is 1/3 • #egov > #ogov=#gov20 • Hard to include Asia due to language searchability • Often, individuals have more followers than official program accounts, so important to @mention them directly • @NeelieKroesEU 46K vs. her job @DigitalAgendaEU 7K • @AlecJRoss 376K Innovation Advisor for @HRClinton 42K • Planning to add to this map: • Other US cities (though currently less influential than Jay Nath of SF), especially NYC and BigApps contest • Big Data topics (didn’t tackle this yet in order to keep scope manageable, filter out noise) • Open/Big Data for specific challenges like health/cancer (many hits this week due to new data being released), environment, education, etc. that are important to nonprofits

  6. Actions • All 33 @users have been added to a privateTechSoup Twitter list called “open data” https://twitter.com/#!/TechSoup/open-data • You are already following 15 • Use SocialBro to quickly follow the other 18 • Only 1 in this list is following TechSoup • Your choice whether to make the list public • 15 additional #hashtags of interest are yellow on the map • Upcoming conferences to watch and RT: • 6/27-6/29 Open Data Development Camps (#ODDC) working on #openforchangein Nairobi and Amsterdam http://openforchange.info • 7/10-7/12 #IOGDC hosted by @usdatagovand @worldbankhttp://www.data.gov/communities/conference • 6/21-6/22 (passed but still active) #DA12 Digital Agenda for Europe Assembly, in particular ICT for Social Challenges

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