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Network Mapping Project f or TechSoup community strategy Final presentation

Angela Yu @ wangela Marketing | Microsoft | ChangeBlogger. Network Mapping Project f or TechSoup community strategy Final presentation. Project Retrospective. Outside-in Twitter priority Beyond NPOs Actionable output. Today’s Agenda. Discuss new maps Philanthropy/CSR

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Network Mapping Project f or TechSoup community strategy Final presentation

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  1. Angela Yu @wangela Marketing | Microsoft | ChangeBlogger Network Mapping Projectfor TechSoup community strategyFinal presentation Network Mapping Project overview

  2. Project Retrospective • Outside-in • Twitter priority • Beyond NPOs • Actionable output

  3. Today’s Agenda • Discuss new maps • Philanthropy/CSR • Community evangelism/ambassadors • Actions • Methodology • Closing thoughts

  4. Funding Change

  5. Funding Insights • “Philanthropy” used by foundations, nonprofits • “Giving” used by corporations • “Sustainability” closely tied to CSR • “Sustainability” tied to “Development” • “Development” used by government • “#Socent” tied to Sustainability and CSR • “#Socent” yields “#ImpInv”

  6. Evangelism Insights • TechSoup already dominates community-building conversation • Few self-proclaimed “nonprofit evangelists” or “nonprofit ambassadors” • People act for causes, not organizations • Evangelism persists for movements, not campaigns

  7. Inspiring evangelists

  8. Actions • Scan recommended hashtags from each map regularly • Conferences to watch and RT: • 10/1-10/4 SOCAP12, San Francisco http://socap12.socialcapitalmarkets.net/ #SOCAP12 • 8/1-8/3 Youth Assembly at the UN, NYC http://faf.org/main/youth-assembly-at-the-un/ #YA11UN and #YouthUN

  9. Methodology • Consider a few core terms to search • Use a visual tool like http://cloud.li to discover adjacent tags and a core list of current top tweeters • Use SocialBro “Search All Twitter” or Twitter Search to find top tweeters • Add to NodeXL as vertices and log relationships as edges • Generate NodeXL graph and customize vertex locations • Export vertex list to .txt file and add to SocialBro Sources • Use SocialBro to add all to a list

  10. Closing THoughts Network Mapping Project overview

  11. Slides from past checkpoints Appendix Network Mapping Project overview

  12. NodeXL Snapshots of “techsoup” search Top 10 Vertices, Ranked by Betweenness Centrality: TechSoupfdncenterblackbaudsuzboopthedigitalnpoSM4NonprofitsSusan_ChavezfranswaanonprofitbridgeNPtalk Network Mapping Project overview

  13. NodeXL Snapshots of “techsoup” search Top 10 Vertices, Ranked by Betweenness Centrality:@TechSoup@nonprofitorgs@NetSquared@techsoupcanada@msftcitizenship@npCloud@suzboop@nptechblogs@thedigitalnpo@TechSoup4Libs Network Mapping Project overview

  14. Social Tool Assessment Network Mapping Project overview

  15. The problem with snapshot analysis Most tools 3 tools Snapshots only capture those you’re talking with now (strong ties) To spread new ideas, you need your whole address book (strength of weak ties) Network Mapping Project overview Granovetter, M. S. (1973). "The Strength of Weak Ties". The American Journal of Sociology78 (6): 1360–1380.

  16. Roadblocks to deep analysis NONE 350 40 40 3,500 users Received 5/23 from data team 6,000 fans 19 days w/o API $50 via GroupCharger 22,000 tweeple 3 days w/ API Free via NodeXL 1,600 members 5 days w/o API $400-1200 via SW Network Mapping Project overview

  17. High-Level Snapshot (Twitter, May2012) Influence on TS TS Influence on Others Organizations Individuals Source: Aggregate of multiple tools including Twitalyzer, Twiangulate, MentionMapp, SocialMention, TweetLevel, PeerIndex, Klout, and Kred Network Mapping Project overview

  18. Who are your Top 10%? (Twitter, North Am.) Network Mapping Project overview

  19. Detailed Map (Twitter, Top 10% North Am.) Technology Museum Children Disaster Nonprofits Sanitation Poverty Advocacy Social Entrepreneurship Local Health Environment Education Animals Food Philanthropy Humanitarian Volunteers Arts Accessibility Labor International Relations Women Government Military 525 with no area of focus Network Mapping Project overview

  20. SocialBro Insights about Top 10% Network Mapping Project overview

  21. Top 80 in network by PeerIndex TechSoupPeerIndex Score Network Mapping Project overview

  22. Influentials on Twitter: Open Data *Size is proportional to # of followers Download this image here and source spreadsheet here (requires install of NodeXL plugin for Excel)

  23. Insights • Hashtag popularity • #opendata is by far the most popular; #civicdata is 1/3 • #egov > #ogov=#gov20 • Hard to include Asia due to language searchability • Often, individuals have more followers than official program accounts, so important to @mention them directly • @NeelieKroesEU 46K vs. her job @DigitalAgendaEU 7K • @AlecJRoss 376K Innovation Advisor for @HRClinton 42K • Planning to add to this map: • Other US cities (though currently less influential than Jay Nath of SF), especially NYC and BigApps contest • Big Data topics (didn’t tackle this yet in order to keep scope manageable, filter out noise) • Open/Big Data for specific challenges like health/cancer (many hits this week due to new data being released), environment, education, etc. that are important to nonprofits

  24. Actions • All 33 @users have been added to a privateTechSoup Twitter list called “open data” https://twitter.com/#!/TechSoup/open-data • You are already following 15 • Use SocialBro to quickly follow the other 18 • Only 1 in this list is following TechSoup • Your choice whether to make the list public • 15 additional #hashtags of interest are yellow on the map • Upcoming conferences to watch and RT: • 6/27-6/29 Open Data Development Camps (#ODDC) working on #openforchangein Nairobi and Amsterdam http://openforchange.info • 7/10-7/12 #IOGDC hosted by @usdatagovand @worldbankhttp://www.data.gov/communities/conference • 6/21-6/22 (passed but still active) #DA12 Digital Agenda for Europe Assembly, in particular ICT for Social Challenges

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