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FAB FOUR

FAB FOUR. 2011 Featured Agent Branding P rogram. 2011 Agent Branding Program. We are excited to announce the creation of the most powerful online agent branding program in our industry

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FAB FOUR

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  1. FAB FOUR 2011 Featured Agent Branding Program

  2. 2011 Agent Branding Program • We are excited to announce the creation of the most powerful online agent branding program in our industry • We’re calling it the “FAB Four” program because NRT agents now have the opportunity to have Featured Agent Branding on their listings on the Four most dominant real estate portals today • Realtor.com, Yahoo Real Estate, Zillow and Trulia • Collectively these sites get over one billion visitors per year! • The combined agent branding power of the Fab Four program retails for up to $3,000* and is being provided to our Agents for the introduction price of $149 • Agents who sign up will receive: • Featured listing position on the Top 4 web sites • Their photo will display on all of their listings • Their name, phone numbers, and links will display on their listings • All leads from the Top 4 listings will be delivered to them as Direct-to-agent leads through LeadRouter (i.e. no 15-minute claim period) *if purchased separately

  3. 2011 AGENT BRANDING PROGRAM Realtor.com with and without Agent Branding • Agent Branded • Agent photo • Agent contact information • Link to agent’s website • Link to agent’s other listings • Non-Agent Branded • Office contact information • Link to broker’s website • Link to broker’s other listings

  4. 2011 AGENT BRANDING PROGRAM Realtor.com Find a Realtor with Agent Branding • Agent Overview • Contact Me Button • View my Website • Open House Info • Link to Your Listing Inventory • Links to Your Social Media Sites • Gold banner in Find Realtors Section • Agent Contact Information with link

  5. 2011 AGENT BRANDING PROGRAM Trulia.com with and without Agent Branding • Agent Branded • Agent photo • Agent contact info • Non-Agent Branded • Agent contact info

  6. 2011 AGENT BRANDING PROGRAM Yahoo.com with and without Agent Branding • Non-Agent Branded • Link to more photos • Link to LOC website • Agent Branded • Agent photo • Agent contact info

  7. 2011 AGENT BRANDING PROGRAM Zillow.com with and without Agent Branding • Agent Branded • Agent photo • Agent contact info • Non-Agent Branded • Link to more photos • Link to LOC website

  8. Listings will get seen more On Trulia, Zillow and Yahoo, your listings will be featured meaning they will be prioritized in search results This means they will be seen 3X more than they are today This increase in views will increase listing leads by 2X This will generate more leads Having agent branding increases leads even more. We receive at least 50% more leads on listings with Agent Branding. Based on a review of Realtor.com leads over the last several years This positive impact gets even stronger in higher price brackets $1,000,000 listings – 2 times as likely to get leads $2,000,000 listings – three 3 more likely to get leads $5,000,000+ listings – almost 4 times more likely to get leads Featured Agent Branding Drives More Business

  9. FAB Four Pricing • The List Price for the FAB Four program is $229 • If purchased by April 1st • There will be a special introductory price of $149 • Sales Associates can purchase via check or credit card • Starting on April 2nd • The List Price of $229 will go into effect • Sales Associates will only be able to purchase via credit card • Agents who purchase later in the year will be charged a prorated portion of the $229 (See Proration Schedule)

  10. Costs • Get the lowest rate by signing up early • Agents may purchase online via Credit Card starting March 7th • All non-renewals will expire on April 18, 2011

  11. Credit Card Ordering – NRTGateway • Agents should go to http://www.NRTGateway.com and logon with the same User Name and Password that they use for LeadRouter, HomeBase, Do Not Call, etc. • If they experience any difficulties they should either click the “Forgot your password?” link or call the NRT Help Desk at 877-678-4357. • After logging onto the Gateway, associates should click the “Order Agent Branding Program” button to go the sign-up form.

  12. Credit Card Ordering Featured Agent Branding Program • Agents should enter their Credit Card information and Billing Address, and then click on the “Submit Payment” button • The screen displays the amount they are being charged, and the time period that is covered • All Transactions are non-refundable Enhance your presence for your listings on Realtor.com, Trulia, Zillow, and Yahoo! Real Estate. $229 $149 (For Realtor.com Agent Branding from April 2010 to March 31, 2011) (For Featured Agent Branding from April 1, 2011 to March 31, 2012.)

  13. FAB Four Program Payment by Check • Credit Cards are encouraged as that will expedite the enrollment process getting your branding up sooner. Realtor.com will post within 24 to 72 hours. Trulia, Zillow and Yahoo will post on April 1. • Checks will be accepted but only for enrollments between March 7, 2011 and March 29, 2011 • Checks must be accompanies by the check form - see your OA for form • After March 29, 2011, agents can only pay online with a credit card • All checks must be made out to NRT LLC in the amount of $149

  14. Questions?

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