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It’s All About the Data

Discover how to extend and enhance SAN connectivity for enterprises with innovative Brocade solutions. Presented by Nigel Greenhalgh at the Brocade Conference 2006, this session focuses on the latest advancements in modular ports, FCIP solutions, and the Brocade Fabric OS. Learn about the comprehensive product range that includes B-Series switches, low power consumption features, and unique integration capabilities with HP systems. Explore the strategies for improving performance and ensuring a robust, scalable architecture for enterprise data connectivity.

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It’s All About the Data

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  1. It’s All About the Data Extending and Enhancing SAN Connectivity for the Enterprise InTechnology Threadneedle Street Nigel Greenhalgh – OEM Territory Rep 22nd June 2006

  2. BROCADE CONFERENCE 2006Radisson Edwardian Hotel HeathrowJune 26 and June 27Registration and Agenda atwww.brocade-events.com/conference2006/ukSponsored by Hewlett Packard

  3. Total Ports Shipped (Switch + Directors)Market Share Q4CY05

  4. Modular (aka Director) Ports shippedMarket Share Q1CY06

  5. Brocade Connectivity SolutionsConnecting, Consolidating Enterprise Data, Servers MP Router Blade 16 FC ports, 2 GigE ports B-Series 4 Gbit/sec embedded-to-enterprise family Common, scalable Consistent Brocade Fabric OS SilkWorm 48000 256 ports NEW 26/6/06 NEW 26/6/06 B-Series MP400 16 FC ports, 2 GigE ports NEW 26/6/06 Multiprotocol Router Faster FCIP McDATA Interop B-Series 4/64 32, 48, 64 ports NEW 14/6/06 B-Series 4/32 16 to 32 ports Embedded switches B-Series 4/16 and 4/8 8, 12, 16 ports

  6. B-Series 4/64 • Where Director Features are not Required • The Most Economical Way to Build High Port Count Switch Based Architectures • The Most Performant Option Available • Same Firmware and Architecture – Less Risk • POD Licence Upgrade 32, 48, 64 Ports

  7. B-Series MP400 • FC/IP Solution – Low Port Greenfield / Brocade Accounts • Favourable Price Comparison Vs 9216i • 4 Gigabit (16 Ports) – 2 x GbE Ports for FC/IP • Layer 3 (Routing) Capability • Most Performant FC to FC/IP Solution Available • CA Qualified – Available 26th June

  8. MP400 vs 9216i Per Port Price Comparison

  9. Summary: FCIP Performance Comparison - 64K I/O size, 16 outstanding I/Os using Iometer Brocade FR4-18i, 7500 Cisco 9216i CNT UE3000 Brocade AP7420 McData 1620 Reads, No packet loss Writes, No packet loss Reads, 0.1% packet loss Writes, 0.1% packet loss

  10. B-Series Multiprotocol Router Blade • FC/IP Solution – Supports All 4/256 Directors • Favourable Price Comparison Vs 9216i • 4 Gigabit (16 Ports) – 2 x GbE Ports for FC/IP List Price Comparison

  11. New B-Series (Probable Pricing) • Prices Close – But Please Check With Terry

  12. Web-based training for HP only: Check out the HP partner site @ Brocade Free course on new product training

  13. UPD 104: Intro to SW4900, SW7500, FR4-18i & FOS 5.1.0

  14. Power…. • Lowest Price Per Port • Only 4Gigabit Director • FC/IP + 4 Gigabit Option • B-Series – Lowest Power Consumption • Lowest Cost to Cool • The “Environmentalists” Choice *Really only applicable to crossbars due to central switching bottleneck ** HP and IBM issued a warning and special mounting instructions as the MDS has a tendency to overheat and shutdown. Minimum 6” between racks, 1 foot recommended. Fan is a single point of failure.

  15. Bradley – for Next Gen BladeSystem • 24 port switch • 16 server ports (internal) • 8 SAN ports (external) • 12 port, 24 port and Power Pack models • Golden Eye ASIC • 4 / 2 / 1Gb • Fabric OS 5.0.4 • 100% Compatible w/ Brocade install base • Compatible with HP and non-HP SANs • Integration with HP Systems Insight Manager, Storage Essentials • Supports SMIs and SNMP • Will Drive Brocade Directors in High Blade Count Customers Brocade 4Gb SAN Switch (for c-Class BladeSystem)

  16. Differentiators • Most Complete Product Range – 8 to 256 Ports • 4 Gigabit Entire Range • Most Prevalent SAN Architecture • Lowest Power Consumption Director Class by Factor of 3 • Same Switch Firmware in Every Product • Unique and Comprehensive Integration with AppIQ/SE • HP Branded and HP Supported to Level 3 • Embedded Technologies – p-Class, c-Class, MSA • Unique FC/IP Solutions – Proven and Performant • Largest Support Matrix, Most Trained Personnel, Equates to Lowest Risk SAN Solution

  17. Director Positioning • The Following Justification for Customers Requiring 100+ Ports, but Would not Normally Consider Directors • Directors Should be Positioned: • Any XP Sale • Any Multi/High Port Count EVA • Any Non-Stop Solutions • Any Multi BladeSystem Solution • 5 x 9’s Availability Key • Non Disruptive Port Upgrades a Key Requirement • Cabling and Power Environmentals Important • Any Multi-Switch Refresh Opportunities

  18. Two program options to meet customer requirement EVA+Director Attach Program • Buy EVA6000/8000 plus a Brocade 4G Director*… • Consolidation Requirement • …Buy 1 x 4/256 Chassis & 64 ports • Get 1 x 4/256 Chassis Free • When Using This Program Following Cost Justification… + = * 1. Director must be sold in conjunction with an EVA6000/8000 -and- * 2. New Brocade Director footprint * 3. One Free Director Chassis Per Customer * 4. Please Involve Brocade Enterprise Sales Rep: Mike Jaques, Peter Mitchell, Mark Richards

  19. 132 Usable Ports with 32 Port Switches To Provide Recommended Minimum Over-Subscription (7:1) 28 Ports Lost to ISL’s out of a total of 160 Ports Total User Ports for Storage and Server Connectivity: 132

  20. Cost Comparison 32 Port Switches vs Directors Using EVA Program

  21. Install base upgrades1 Gbit to 4 Gbit Trade-In Program • Cash-Rebate for end users when trading in their 1GB switches • Euro amount per 1GB port traded in (currently up to Euro 270 per port! – will be changed B/PP) • Customer needs to buy at least as many 4G-ports as 1G are traded in • Online processing for easy partner access • HP to handle logistics: collect, destruction, rebate payment • Point partners to trade-in website: www.eu.trade-in.hp.com

  22. Thank You

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