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Reversing the Trend: United Way for Southeastern Michigan Campaign 2019-2020

In Southeastern Michigan, 44% of households struggle to afford basic necessities. United Way for Southeastern Michigan aims to address this issue by working together to help families meet their basic needs, prepare for the future, and create sustainable change. Join us in our campaign to ensure struggling households in our region can thrive.

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Reversing the Trend: United Way for Southeastern Michigan Campaign 2019-2020

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  1. 2019-2020 UNITED WAY CAMPAIGN UNITED WAY FOR SOUTHEASTERN MICHIGAN

  2. In Southeastern Michigan, 44 percent of households struggle to afford basic necessities — and the problem is growing. If families can’t meet their basic needs now, they can’t prepare for the future. We know these problems are complex. But we also believe we can reverse the trend if we work together. UNITED WAY FOR SOUTHEASTERN MICHIGAN

  3. STRUGGLING HOUSEHOLDS IN OUR REGION • In every city in Southeastern Michigan, there are households that don't have enough income to afford their basic needs. • Canton: 22% of households  • Birmingham: 19% of households  • Shelby Township: 32% of households Oakland County 32.7% Macomb County 38.5% Wayne County 56.0% UNITED WAY FOR SOUTHEASTERN MICHIGAN

  4. THE ALICE SURVIVAL BUDGET 2017 ALICE SURVIVAL BUDGET: SE MICHIGAN • United Way’s ALICE report redefines the way that we measure economic hardship. The ALICE budget calculation: • Identifies the true cost of living according to actual expenses • Recognizes that cost of living varies by region and adjusts accordingly • Is based on the cost of “survival” and does not include savings

  5. WE WORK TO ENSURE THAT: • Families can meet their basic needs.  • Children are ready for school.  • People are equipped with skills to build a better life. UNITED WAY FOR SOUTHEASTERN MICHIGAN

  6. HOW WE DO IT WE HELP FAMILIES GETOUT OF CRISIS — AND STAY OUT WE BRING PEOPLE TOGETHERTO CREATE SUSTAINABLE CHANGE WE TACKLE THE ROOT CAUSES OF OUR COMMUNITY’S PROBLEMS We focus on addressing longstanding challenges like child care access, literacy education and social services support. We work to strengthen institutions, fix broken systems, and make changes through policy and partnership.  For more than 100 years, we have worked collaboratively with nonprofit, for-profit and government agencies to accomplish what no entity can do alone. If families can’t meet their basic needs now, they can’t prepare for the future. Through strategic investments and innovative partnerships with corporations and nonprofits, we work with limited resources to help as many families as possible.  UNITED WAY FOR SOUTHEASTERN MICHIGAN

  7. EVERY FAMILY SHOULD BE ABLE TO MEET THEIR BASIC NEEDS Every year, nearly 200,000 people contact our 2-1-1 helpline in times of crisis. Our team connects them with available resources to help them meet their immediate needs, and become stable. We work with local and statewide partners to tackle the root causes of basic needs insecurity through policy changes and innovative community support programs. UNITED WAY FOR SOUTHEASTERN MICHIGAN

  8. EVERY CHILD SHOULD BE PREPARED TO SUCCEED IN SCHOOL Forty percent of children in our region are not prepared to start kindergarten, and kids who fall behind struggle to catch up. Our programs connect parents and caregivers with resources to help their children succeed, like literacy tools and high-quality child care programs. We also work to ensure that students have the school supplies they need and access to quality after-school and summer programs. UNITED WAY FOR SOUTHEASTERN MICHIGAN

  9. EVERY PERSON SHOULD HAVE THE SKILLS TO BE FINANCIALLY STABLE In Southeastern Michigan, a family of four needs an income of $74,780 to afford basic necessities, but 61 percent of jobs in Michigan pay less than $20 per hour. ​ Families that can't make ends meet also struggle to save for the future.​ We help people gain skills and access to good jobs. We also connect them with financial coaching and tax preparation so they can keep more of what they earn, learn how to budget and better provide for their families.​ UNITED WAY FOR SOUTHEASTERN MICHIGAN

  10. STORIES READY FOR SCHOOL: HELPING CHILDREN SOAR “If we take our children and do what’s necessary, our children can soar.”—Danyelle Swift, child care owner/operator UnitedWaySEM.org/Soar FINANCIAL STABILITY: A STORY OF HOPE “Access for All sent me on my way with everything I needed.” — La’Tasha Smith, Access for All graduate UnitedWaySEM.org/Access BASIC NEEDS: BREAKFAST AFTER THE BELL “We believe we’re saving lives.” — Matthew Dailey, Hazel Park High School Principal UnitedWaySEM.org/Breakfast UNITED WAY FOR SOUTHEASTERN MICHIGAN

  11. HOW YOU CAN HELP UnitedWaySEM.org UNITED WAY FOR SOUTHEASTERN MICHIGAN

  12. YOUR DOLLARS MAKE A DIFFERENCE When you give to United Way, your dollars go further to support programs that help people improve their lives. SET PEOPLE UP FOR SUCCESS Connect 52 people to food pantries, emergency shelter and other resources through our 2-1-1 helpline by donating $10 per paycheck for a year. FUEL A CHILD’S SUMMER Fund a week of physical activity for kids at a Meet Up and Eat Up summer meal site by donating $5 per paycheck for a year.  DELIVER A BRIGHTER FUTURE Give 10 children access to educational summer programs by donating $2 per paycheck for a year.  UNITED WAY FOR SOUTHEASTERN MICHIGAN

  13. ADVOCATE WITH UNITED WAY When you advocate with United Way, lawmakers take notice. We rally our partners and supporters to advance the United Way mission by advocating for meaningful change at the local, state and national levels. Stay up to date and take action through our advocacy alerts: UnitedWaySEM.org/AdvocacyAlerts UNITED WAY FOR SOUTHEASTERN MICHIGAN

  14. Our volunteers are passionate about the community, and our Seasons of Caring initiative makes it easier than ever to make a difference all year long. Join United Way as a volunteer and make a difference this season — and every season: UnitedWaySEM.org/Volunteer UNITED WAY FOR SOUTHEASTERN MICHIGAN

  15. (COMPANY NAME) UNITED WAY HISTORY This is the place to include information regarding your company’s involvement and history with United Way. • Include narrative bullets • History of the relationship • Past giving history • Campaign highlights UNITED WAY FOR SOUTHEASTERN MICHIGAN

  16. 2019-20 CAMPAIGN DATES This is a place to communicate information regarding events surrounding your company’s United Way campaign, including the start and end date. • Campaign kickoff • Bake sale • Ice cream social • Campaign end UNITED WAY FOR SOUTHEASTERN MICHIGAN

  17. 2019-20 CAMPAIGN CHAIRPERSON Introduce the person(s) that will be leading your company’s campaign efforts. • Name • Title • Division • Phone number • Email UNITED WAY FOR SOUTHEASTERN MICHIGAN

  18. 2019-20 CAMPAIGN GOALS Enter your campaign goal(s). Goal(s) could be based on % of participation, overall dollars raised, average gift, Leadership Giving, etc. • 2018 Participation: XX% • 2019 Participation goal: XX% • 2018 Average gift: $XXX • 2019 Average gift goal: $XXX UNITED WAY FOR SOUTHEASTERN MICHIGAN

  19. THANK YOU! UNITED WAY FOR SOUTHEASTERN MICHIGAN

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