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The impression in the consumers' mind of a brand's total personality . Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers' direct experience. For More Info: http://www.sasvatnetwork.com/
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The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effectiveBrand strategy gives you a major edge in increasingly competitive markets. What is Branding?
Brand Image: The Image of a service which is formed in the Customer’s mind. Brand Image vs. Company Image
Company Image:The valued customers, potential customers, lost customers and other groups of people connect with the organization.
Research • Brand Development • Brand Identity Design • Employer Branding • Internet Branding • Place Branding • Personal Branding • Promotional Branding • Print Designs Branding and Marketing
Brand Development: A metric of marketing success that measures the number of sales within a specific market. The calculation is expressed as the number of unit sales per thousand people within a geographic area. See also brand development index. Research:The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Brand Identity Design: One major role in the 'brand' of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. Employer Branding:Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit.
Internet Branding: Internet branding is one strategy that business owners can employ to establishing their position in the marketplace. Place Branding:Place Branding is a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market.
Personal Branding: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personalbranding concept suggests instead that success comes from self-packaging. Promotional Branding:Promotion refers to raising customer awareness of a product or brand, generating sales, andcreatingbrand loyalty.
Print Designs : 1. Brochure Design 2. Card Design 3. Signage Design